Marketing Mix

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MARKETING MIX

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What is Marketing?

• The American Marketing Association has
  defined marketing as "the activity, set of
  institutions, and processes for creating,
  communicating, delivering, and exchanging
  offerings that have value for customers, clients,
  partners, and society at large."

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What is Marketing Mix?

• The marketing mix refers to the set of
  actions or tactics that a company uses to promote
  its brand or product in the market. The 4Ps make
  up a typical marketing mix - Price, Product,
  Promotion, and Place.

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Marketing Mix
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4Ps of Marketing

• 1. Product it refers to the item that has to be
  sold.
• 2. Price It refers to the amount that is placed
  for a particular product based on various
  factors.
• 3. Place It refers to the location from where
  the product is sold to the customer
• 4. Promotion It refers to all the activities
  that are undertaken to create awareness of the
  product among the user.

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Marketing Mix

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  assignment at an affordable price, Visit our
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