what are the different categories of video - PowerPoint PPT Presentation

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what are the different categories of video

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video varies according to there production method. videos even more varies how its being used or according to the people. actually there are several types or categories of videos – PowerPoint PPT presentation

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Title: what are the different categories of video


1
What Are the Different Categories of Video
Productions?
2
Corporate Video Productions
  • One of the biggest beneficiaries of this golden
    age of video production is Business. The use of
    video in this area has skyrocketed in the last
    few years.
  • Some of the types of videos in this category
    include
  • Corporate Videos
  • Webinars (recorded)
  • Culture Videos
  • Event Videos
  • Presentation Videos
  • PowerPoint Video
  • Business videos have become a key to having a
    successful and expanding enterprise!

3
Advertising, Sales and Marketing Videos
  • It would be an understatement to say that the use
    of video in advertising, sales and marketing has
    exploded. Never before in history has there been
    such an emphasis in sales and marketing videos.
  • Their use has proven to be successful in
    educating customers on a particular product and
    boosting that product sales.
  • These videos go by many names ...  Here are just
    a few of the types of video productions used in
    this area
  • Online Video Advertising
  • Promotional Videos
  • Testimonial Videos
  • Unboxing Video
  • Haul (shopping spree) Videos
  • Product Videos
  • Sizzle Reels

4
Information Videos
  • Information videos give the viewer specific
    information (the who, when, what, why, where
    and/or how-to) on a specific subject.
  • Here are a few of these types of videos
  • Training Videos (Howto)
  • "Tips Series" Video (for a particular subject)
  • Explainer Video
  • Educational Videos
  • Infomercials
  • They can literally bypass language barriers and
    give the viewer the concept of what something is
    and/or how something is done. The viewer can
    become proficient in some aspect of the subject
    in minutes!

5
Entertainment Videos
  • When we say entertainment videos...  The first
    thought would probably be Movies and Television
  • And quite rightly so as they have far surpassed
    any other type of entertainment form for
    popularity in this digital age but... There are
    others
  • Here are just a few of the types of video
    productions in this category
  • Music Videos
  • Travel Videos
  • Wedding Videos
  • Documentary Videos
  • Ceremonial Videos
  • Legacy Video
  • In this section however we are going to narrow
    the focus a bit to the types of entertainment
    videos that can be produced by either the amateur
    or professional video producer or videographer
    without the benefit of a major studio.

6
News Videos
  • The use of video to relay news and information is
    one of the oldest uses of this medium. It can
    bring information and events straight to the
    viewer in a way more powerful than any other type
    of communication source.
  • Here are a few of the types of videos in this
    category that we will take a look at
  • Digital (Online) Journalism videos
  • Interview Video
  • Video PSA (Public Service Announcement)
  • News and information videos give you the sounds
    and sights of the news events as if you were
    right there.
  • No need to imagine what might be going on... You
    can see it and hear it for yourself.

7
Educational Videos
  • Educational videos are excellent examples of
    teaching and learning concepts. As video uses the
    primary senses of sight and sound, using video in
    education allows concepts to be taught more
    easily and be retained better than reading off a
    page! This is thanks to the models of
    multi-modal learning and dual-coding theory,
    which have shown that communicating with
    visuals and sound simultaneously will greatly
    increase comprehension and retention of new
    ideas.
  • And with the ability to show a concept though the
    use of editing shot of an in the field
    demonstration allows the viewer to truly
    understand the concepts being shown and
    discussed.

8
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