Rural Marketing | Agricultural Marketing Through Information and Communication Technology (ICT)

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Cloud telephony for businesses
virtual pbx toll free obd sms voice
solutions
www.go2market.in
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Rural Connect
Engage, partner win trust
Empower build one 2 one connect
On demand provision of reliable, timely and
actionable information overcoming the literacy
barriers

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Introduction
Success stories of use of ICT for Agriculture
Rural development
Har Mobile Par Internet
Rural IVR Pack

• Agromet advisory
• Crops and cultivation
• Livestock, Education, Health Finance
• Mandi Rates
• Subscription based VAS service

• Step by step digital literacy lessons via IVR
• Tutorials designed to teach basic mobile
  internet skills
• How to open Gmail facebook accounts, check
  availability times of trains, search google etc
• Regional language played on IVR

BBC Media Actions award winning mhealth
service

• Free voice messages
• Dedicated helpline for query resolution by
  experts
• Call back facility to listen to voice messages
• Mobile quizzes, phone in programs
• for expert advice

• Maternal health service on mobile
• Audio job aid to improve quality of engagement
  between community health workers, Asha workers
  rural families
• Critical reproductive child health related
  information provided in localized language

Voice based agriculture advisory services have
been most impactful
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Information Poor
Rural Advisory Needs Behavioural
change Time sensitive Communication
Crop Management
Weather Information
Health
Soil Health
Seed Variety/Availability
Mandi Rates
Fertilizer
Pesticides
Rural farmers consider themselves as information
poor new technologies to improve productivity
related knowledge in their language is not
available to them

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Use Cases
ICT in Rural Marketing
Information Dissemination
Empower last mile

• On field aid for extension workers, retailers,
• dealers and FOS
• Use scientist/doctors for voicing communicating
• Reinforce , trustworthy and clear communication
• Monitoring measurement of on field activities
• Capture verbatim voice of customer

• Broadcast details of product offerings, schemes,
  new launches
• Customised/context specific, localized, timely
  and actionable information
• Broadcast/schedule simultaneously to millions

Training Surveys
Loyalty Programs

• Scratch win, lucky draw other schemes on
  missed call no
• Build database of your customers
• Incentive scheme communication for channel
• Live market feeds

• Training modules delivered through voice call,
  supported by weekly DTMF based MCQ
• Surveys, instant live feedbacks
• Create train local brand ambassadors

Communication and knowledge sharing platform
supported by verifiable actionable information
that responds to the demands of information from
the farmers

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Functional Model
How does it work ?
Gives a missed call
98XXX YYYYY
Automated voice IVR
Solution provided by experts
Voice recorded broadcasted
call generated
Talk to C.C Executive
Specific queries passed on to
experts
Checks database
Menu driven
automated answers in regional voice
provides info
Server

Zero cost to the consumer and at one third the
cost of a toll free helpline
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Industry Specific UC Solutions
Calls Managed Daily
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Growth YoY
Happy Customers

• G2M seamless cloud based unified communication
• A high energy start-up based out of New Delhi.
• Marketing automation and communication tools.
• Out of the Box, Out of a Device
• For large and small businesses.
• Effective lead generation, management tracking,
  simple smart.

To experience live demo now, give a missed call
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Products
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All your locations, All your needs
Business growth with marketing automation
effective communication tools .

• Grow Your Business
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  automation and communication platform
• Enterprise class functionality
• Empower your Business
• Enjoy smarter, secure, scalable, low cost
  telephony communications.
• Avoid legacy telephony costs

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Future When are You Planning to Join us ?

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