Eyewear as Fashion Accessories in Switzerland: Ken Research

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Eyewear as Fashion Accessories in Switzerland
Ken Research
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The rise in the ageing population in Switzerland
created awareness of the importance of better eye
care in the general public. Long working hours at
the computer and the frequent use of digital
devices contributed to eyesight deterioration in
many people in Switzerland.
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It was observed that the eyewear market is
saturated with stiff competition of many brands
along with falling prices has reduced the growth
in the eyewear market. Spectacles market is sure
to rise moderately over the coming years compared
to the contact lenses that might saturate in the
future. The daily disposable lenses in contact
lenses segment will growth steadily due to the
convenience they offer consumers. The prices of
eyewear are much higher in Switzerland compared
to the neighbouring countries. This trend
encourages consumers to hunt for cheaper eyewear
products. Majority of the Swiss consumers take
advantage of the strong Swiss franc and the weak
Euro, and thereby avoid optical shops in
Switzerland. Most of the Swiss population cross
the border into neighbouring countries for
affordable eyewear products. The rapid expansion
of optical shop chains in Switzerland has
intensified eyewear products competition.
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• Online retailers have also strengthened their
  presence and offered many offers and rewards.
  Therefore, independent opticians faced immense
  pressure in the eyewear market and sales.
• Switzerland eyewear is dominated by
  multinationals or leading European companies due
  to the trust and high quality. These leading
  companies invest huge funds in research and
  development and launch innovative eyewear. The
  other competitors in Switzerland eyewear remain
  fragmented with small manufacturers, importers,
  wholesalers, agents and buying groups. The
  leading competitors in Switzerland eyewear shops
  are Visilab, Fielmann and McOptiK. These
  companies established a strong aura national wide
  in eyewear with self-manufactured and
  self-branded products. Majority of the optical
  shops hold the largest share of eyewear
  distribution in Switzerland but face stiff
  competition from online retailers who offer
  products at extremely low prices. There is

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a stiff competition between optical chains and
online retailers which will lead to a drop in
prices and suppress the growth of eyewear
market. A moderate growth is observed in the
sunglasses market as the growing demand for
sunglasses explains development of innovative,
effective products and designs along with
improved living standards of consumers. Global
technological advancements have encouraged
manufacturers to introduce sunglasses with
innovative functionality. Oakley, a leading
global vendor in sunglasses has introduced
innovative lens technologies like Prizm. These
lenses provide ultra-precise colour tuning, and
are designed for specific environments. Latest
sunglasses are equipped with built-in speakers by
Zungle Panther which uses the bone-conduction
technology and Bluetooth audio playback allowing
consumers to listen to music and make phone calls
by transmitting sound waves to skull using
vibrations. Increased awareness about
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harmful UV radiations among global population
demands for branded sunglasses and positively
affects the growth of the global eyewear market.
Luxottica, Safilo, Essilor, LVMH, and Maui Jim
are the prime vendors in the global sunglasses
market. Polarized sunglasses are in high demand
as they provide higher visibility and comfort,
especially for people who are light-sensitive,
reduce eyestrain, and display colours
properly. According to the research report
Spectacles in Switzerland, most of the Swiss
consumers prefer spectacles as fashion
accessories. Eyewear frames receive special
attention with the design, colour, shape, size
along with brand playing an important role while
purchasing. The current fashion trends and the
opinions of fashion leaders, blogs, bloggers and
social media also help in the growth of eyewear
market. As fashion accessories, spectacles are
expected to enhance the personality and
individuality of the consumer. This trend
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encourages the consumers to purchase new eyewear
though the old eyewear is still usable. Essilor
(Suisse) SA is the leading brand in Swiss
spectacles as it is the Swiss subsidiary of the
multinational Essilor Group. Essilor brand leads
in spectacle lenses and offers consumers a large
range of innovative products with high quality.
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Key Topics Covered in the Report Switzerland
Eyewear Market Size and Forecast Global Eyewear
Market Global Sunglasses Market Switzerland
Eyewear Market Forecast Switzerland Eyewear Lens
Market Switzerland Spectacles Market
Research Switzerland Sunglasses Sector
Analysis Fashion Accessories in
Switzerland Switzerland Fashion Eyewear Market
Trends To know more, click on the link
below. https//www.kenresearch.com/consumer-produc
ts-and-retail/cosmetics-and-personal-care/spectacl
es-switzerland/133455-95.html
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tml Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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