Different Ways Social Media Marketing Helps Small Businesses

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SOAPMEDIA
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Different Ways Social Media Marketing Helps Small
Businesses

• No matter how high the quality and how affordable
  your products or services are, or perhaps how
  nice looking your website is if no one finds you
  it would be just useless. Through social media
  marketing or SMM and search engine marketing or
  SEM, you can enhance your online presence and let
  people find you through search engines and social
  media.
• New responsive and mobile friendly website?
  Check. Nice web design? Check. High-quality
  products or services with competitive price
  range? Check. Organic website visitors? Oh wait,
  do I need that?
• These are just among the many questions that new
  small retail stores and businesses have. Do you
  really need website visitors? The quick answer to
  this question is yes. Of course, you need people
  to visit your online store in order to sell your
  products or services. Not just any random people
  but the right people. Meaning, visitors who are
  likely to turn into a customer.

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But how can you encourage people to visit your
website and how can they find you? Well, this is
where social media marketing or SMM and search
engine marketing or SEM comes in. But how can
social media help your new small business?
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Social media marketing helps enhance your online
presence

• You need people to find you in order for them to
  visit your website or your page. One way of
  enhancing your online presence is through social
  media marketing. Social media has continued to
  become one of the most powerful tools for
  businesses to get attention and to reach out to
  their target audience.

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Social media marketing gives small businesses a
chance to compete against bigger companies
For small and new businesses who still can't
afford to invest in an all out internet marketing
campaign due to budget restrictions, social media
gives them the chance to compete with more known
and established brands in the industry. Social
media platforms offer various affordable ways for
businesses to market and advertise their brands.
With just a few dollars a day or month, you can
already get your brand seen by your target
audience. Not to mention, using and maintaining a
social media account or page is free.
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Social media provides more targeted audience

• The good thing about social media platforms is
  they give you the opportunity to reach a more
  targeted audience and to get your business seen
  by the right people. You can target your audience
  based on their age, gender, country of origin,
  interest and more.

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Social media helps you build strong customer
relationship
People love it when you exert effort to reach out
to them not only to market your products but also
to interact with them. Interacting with your
prospect, current, and past clients allow them to
feel that you care for them and that they are
important to you. Through social media, you can
conveniently provide new updates about your
products to your target market, provide customer
service, and personally answer inquiries or
questions.
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Social media impacts your website's ranking in
search results

• Google now considers social media signals as
  among the major factors for ranking a website in
  the search results. Search engines now look into
  the kind and quality of content you share on your
  social media pages when ranking your page.
  Sharing relevant, engaging, and educational
  articles, videos, images, and other forms of
  content as well as keeping your brand's presence
  alive across various social media platforms can
  help you build domain authority and enhance your
  organic search rankings.

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Not all social media platforms are appropriate
for the type of business you have. Choose wisely
the one that you think can be effective for your
business. The major players today are YouTube,
LinkedIn, Pinterest, Facebook, and Twitter. You
can also get some SEO services in Ottawa to
further boost your online presence and search
rankings.
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• Ottawa, Ontario, Canada