Understanding Digital Marketing

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UNDERSTANDING DIGITAL MARKETING
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INTRODUCTION
Simply put, the term digital marketing refers to
the use of digital tools to achieve marketing
goals.
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Digital Marketing is like playing chess, so many
are playing, but very few are good at it.
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HOW TO PLAY DIGITAL MARKETING WELL?
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Do what you do so well that they will want to see
it again and bring their friends.

Walt Disney
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UNDERSTAND SEGMENT
Developing an understanding of your audience is
one of the fundamental steps towards building a
successful digital marketing campaign.
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BUILD AN AMAZING WEBSITE
Your website is supposed to be the hub of your
digital marketing, so build it accordingly.
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AMAZING WEBSITE?
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CHARACTERISTICS OF AN AMAZING WEBSITE
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Website navigation should be simple and smoot,
making it easier for visitors to get their
desired information
KEY ELEMENTS
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A clear and enticing CTA coupled with conspicuous
contact information will help you convert
visitors
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Interactive images, videos, infographics,
engaging content are some of the ingredients of
modern sites
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SEO PLAYS A CRITICAL PART
Make sure that it is easy for your customers and
search engines to find your website. Optimizing a
website for search engines can dramatically
increase the number of visitors.
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ESSENTIAL SEO STRATEGIES
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CONTENT BUILDS BRANDS
Content is one of the most powerful tools that
has the potential to build your brand. Build your
foundations on solid content.
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Content is King ----Bill Gates
Content will keep playing the role of a king in
the world of digital marketing. Make sure that
your content is personalized, engaging, and full
of value.
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DO NOT FORGET IF CONTENT IS KING, THEN
DISTRIBUTION IS QUEEN..
Make a good use of your content by sharing it on
relevant channels. This is called content
marketing.
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PAID SEARCH CAN HELP BOOST SALES
There are several paid techniques to boost sales
instantly. Paid search is good for sales-oriented
businesses. PPC is one of the platforms where you
can set up an advertising campaign.
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TIPS TO SET UP PAID SEARCH MARKETING

• Learn how PPC works
• Define your conversion goals
• Select a platform
• Keyword research is important
• Adjust your budget
• Write compelling ad copy
• Landing pages should be relevant
• Keep testing optimizing

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SOCIAL MEDIA IS IMPERATIVE
The integration of social media in all of your
digital marketing activities will help you boost
engagement. Use it to build long-lasting
relationships with your customers.
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ABOUT US
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Is an Edmonton-based full-service digital
marketing agency which has been serving and
helping businesses achieve their marketing and
sales goals for more than a decade.
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OUR SERVICES
SOCIAL MEDIA MANAGMENT
CORPORATE BRANDING
DIGITAL ADVERTISING
WEB DEVELOPMENT
SEO CONTENT MARKETING
CUSTOM SOLUTIONS
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NEED HELP TO SET UP DIGITAL MARKETING STRATEGY?
Give us a quick call! DIAL 1-844-77-REACH
(73224)
Scotia Place 10060 Jasper Ave, Tower 1, Suite
2020 Edmonton, AB T5J 3R8 www.reachfirst.com