Professional Sports Teams Killing It on Social Media

1
Professional Sports Teams Killing It On Social
Media
These days almost every major sports teams
marketers are using the most innovative and
creative ways to promote their organizations
brand and increase revenue. One of the most
direct to consumer tools available to them is
Social Media. Heres a look at the teams
currently ruling the social media marketing
league.
2
Twitter
Facebook
Over
Dallas Cowboys
8,000,000
Americas favorite NFL team not only rules on the
field but also on social media. Their sports
marketers keep things engaging for the fans by
posting regular updates about the team and its
activities.
Followers
Over
facebook.com/DallasCowboys
2,950,000
twitter.com/dallascowboys
Followers
3
Twitter
Facebook
Over
New England Patriots
When you have a team that slays its opponents as
consistently as the Patriots, promoting them
becomes easy. They recently uploaded a picture
that shows all 5 Super Bowl trophies the team has
won, as a testament to their success.
6,500,000
Followers
Over
facebook.com/newenglandpatriots
3,000,000
twitter.com/patriots
Followers
4
Twitter
Facebook
Pittsburgh Steelers
Over
The sports marketing team of this historic
franchise ensures that the fans get their regular
dose of video uploads, promoting the players.
Also, the writers of the website hold weekly
interactive QA sessions with the teams fans.
6,000,000
Followers
Over
facebook.com/steelers
2,000,000
twitter.com/steelers
Followers
5
Twitter
Facebook
Over
Los Angeles Lakers
21,000,000
Having won the second most number of NBA
championships, the Lakers enjoy a massive fan
following on social media. Their sports marketers
make it a point to keep these fans updated by
posting new content daily promoting the players.
Followers
Over
facebook.com/losangeleslakers
6,000,000
twitter.com/lakers
Followers
6
Twitter
Facebook
Chicago Bulls
Over
The team that is, still today, known for its
legendary player Michael Jordan also has
fantastic sports marketers. They promote every
single player on the team by posting their player
interviews on their social media pages on a
regular basis.
18,000,000
Followers
Over
facebook.com/chicagobulls
3,650,000
twitter.com/chicagobulls
Followers
7
Twitter
Facebook
Miami Heat
Over
Despite their lackluster performance on the
field, this team enjoys a huge fan following on
social media. As thanks for their fan's
unconditional support, they recently held a 50
off fan appreciation sale at the Miami Heat store.
15,500,000
Followers
Over
facebook.com/MiamiHeat
4,000,000
twitter.com/MiamiHEAT
Followers
8
Twitter
Facebook
Over
New York Yankees
8,000,000
As one of the most popular US sports teams, the
Yankees are also a favorite on social media. With
a number of celebrated superstars on the team,
their sports marketers have enough great content
to keep their social media pages entertaining.
Followers
Over
facebook.com/Yankees
2,000,000
twitter.com/Yankees
Followers
9
Twitter
Facebook
Boston Red Sox
Over
As a regular social media favorite throughout the
season, the Red Sox fans often check the pages
for new uploads. Sports marketers are doing all
they can to keep the fans happy by posting game
previews, recaps, and contests.
4,800,000
Followers
Over
facebook.com/RedSox
1,700,000
twitter.com/redsox
Followers
10
Twitter
Facebook
Chicago Cubs
Over
After winning their first World Series in 108
years, the Cubs now enjoy a huge fan following on
social media as well. Their sports marketers
engage their fans by offering some incredible
incentives like free tickets to upcoming games.
3,000,000
Followers
Over
facebook.com/Cubs
1,950,000
twitter.com/Cubs
Followers
11
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https//twitter.com/jobsinsports
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