Times When It is Better to Say NO to a PPC Prospect – Inbound Leads

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Times When It is Better To Say NO to a PPC
Prospect
Website inboundleads.com.au 1300 78 20 23
info_at_inboundleads.com.au
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• Did you ever turn down a prospect who is
  seemingly interested in your services?
• Most digital marketers and PPC professionals
  would take us for an eccentric for asking the
  same question because come on how does even make
  sense to say NO to a prospect you have invested
  so much to lure in?
• Well, dont fret if we say, it does.

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• Without a hint of doubt, there would hardly be a
  single agency to say NO to a potential client
  at their doorstep willing to pay a good chunk of
  money for their professional PPC services.
• However, believe it or not, there are times when
  it would actually benefit you more to turn down a
  prospect than to accept their request and try to
  generate revenue from their project.
• Dont get it? Dont worry, we will justify the
  whole concept with appropriate points.

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• But before we explain that one thing we need to
  clear is there are two ways to refuse a potential
  client when they ask for your assistance for
  their pay per click advertising.
• Say NO by telling them that their business is
  not prepared to dive into PPC.
• Say NOT YET.
• Though both responses are ultimately going to
  sway the prospect away, they imply different
  meanings. The first response leads your prospect
  straight towards your competition while the
  second one turns the potential client into a
  curious prospect impressed with your honest
  suggestion.
• We will now mention reasons why you should
  dissuade a prospect and situations when it makes
  absolute sense to say no.

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Reasons why you should consider persuading your
potential client to wait to integrate PPC into
their business

• Its about your reputation
• It will boost customer loyalty

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Its About Your Reputation

• Most of the businesses, particularly start-ups
  and small-scale firms, that invest tons of money
  in unplanned, poorly managed PPC campaigns,
  generally end up saying they tried but it didnt
  work for them, to their PPC service provider.
• Whats at risk here is the reputation of the
  service provider as well as PPC as an advertising
  approach.
• Why let a multitude of SMBs feel that they have
  been wronged and you mishandled their PPC
  campaigns when the actual problem was that their
  business wasnt ready for PPC in the first place.
  

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It Will Boost Customer Loyalty

• No matter how counter-intuitive it sounds to
  refuse a prospect telling them theyre not yet
  prepared for PPC, it can help build the
  prospects credibility on your business.
• You will sure lose a prospect now but a concerned
  client that appreciates your honest suggestion
  will return when theyre ready give PPC a try.
• If a prospect contacts your business to take on
  their PPC but you know that it is not the right
  time for them to start with it, you got to be
  honest with them without caring about the lead
  youre going to lose.

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A few situations when you should dissuade a
potential client from PPC altogether.

• The clients budget is too small.
• They have a poorly designed website.
• They show up with unrealistic goals and do not
  intend to negotiate.
• They survive on an ineffective marketing strategy
  and refuse to rethink.

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Conclusion

• Though clients are all a PPC firm works for, the
  abovementioned reasons and situations pretty much
  explain why and when it is better to say no and
  turn down a prospect instead of tricking them
  into hiring you for their PPC project while you
  know its not going to work for them at the time.
  
• Moreover, if youre a business tired of your
  filed PPC efforts, Inbound Leads can help. A
  reputed PPC firm located in Sydney, Inbound Leads
  assists SMBs get started on PPC and get the most
  out of their investment with genuine advise and
  expert guidance.

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• Thank You!