Title: An Insight on the general kind of bias in survey questions
1These are just some of the simple ways you can
design and develop great, unbiased questions
which can help derive better survey answer.
2- Biased question - How is Mr._ when it comes to
continuing the heritage of a political family? - Edited unbiased question - Please tell your
views about Mr.'s achievements in continuing the
legacy of a political family. - Biased question - Do you think pet owners
should vaccinate their dogs?
- Edited unbiased question - Do you think dogs
should be vaccinated?
In the above examples, dumb and concerned are the
two words that negatively impact the entire tone
and meaning of the question. Just by removing
them, we could make the sentence not just easy
and simple but also free of any sort of
biasedness
3So, What Is A Biased Survey?
- A biased survey is the one which loses its
core objective and aim because of the Format And
Question Of The Survey.
- A biased survey is populated with all the
wrong questions manipulated findings and is
complete with errors.
- A biased survey results in the wrong
findings, higher than average drop outs.
4How To Remove The Possibility Of Creating Biased
Survey?
5Avoid Leading Questions
- Since they negate survey results. The two
examples discussed at the onset of the article
are leading questions which leads a respondents
to answer and thereby develops a bad impression
- So, you could simply wait to get their answer
without having to create any sense of urgency.
Avoid Loaded Questions To Get Accurate Answer
- Where do you like to party on the weekends?
is a loaded question because what if respondents
do not like party.
- Instead, you could ask What do you like to
do on the weekends?
6Avoid Double-Barreled Questions
- Avoid double-barreled questions. Asking
respondents two questions at the same time
confuses them, and perhaps most of them would
only focus on one which means the most to them.
- How happy and unhappy are you with the
present government?
- Asking this is putting a lot of burden and
influencing the answer to some extent because the
respondents would spend more time focusing on one
attribute that most appeal to them rather than
holistically distributing the answer into two
portions
- Rather, ask - What do you think about the
achievements of the present government?
7Avoid The Absolute Question
- Asking Do you always shower before bed makes
your attendants cornered since most would reply
NO. So, Finding a Consumer Trend might not be
achievable
- Rather, if you ask more logical question such
as - How many nights a month do you shower before
sleeping perhaps bring in more qualified and
accurate answers.
Other Things To Remember
- Avoid unclear, confusing questions
- Use multiple choice answers
- Add prefer not to answer option for more
freedom in answering the questions - Develop a smart, useful and simple structure
- Put special emphasis on survey question
balance and survey structure balance
8(No Transcript)
9Thank You