An Insight on the general kind of bias in survey questions - PowerPoint PPT Presentation

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An Insight on the general kind of bias in survey questions

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Biased survey is the one which loses its core objective and aim. Click here to know How to remove the possibility of creating biased survey? – PowerPoint PPT presentation

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Title: An Insight on the general kind of bias in survey questions


1
These are just some of the simple ways you can
design and develop great, unbiased questions
which can help derive better survey answer.
2
  • Biased question - How is Mr._ when it comes to
    continuing the heritage of a political family?
  • Edited unbiased question - Please tell your
    views about Mr.'s achievements in continuing the
    legacy of a political family.
  • Biased question - Do you think pet owners
    should vaccinate their dogs?
  • Edited unbiased question - Do you think dogs
    should be vaccinated?

In the above examples, dumb and concerned are the
two words that negatively impact the entire tone
and meaning of the question. Just by removing
them, we could make the sentence not just easy
and simple but also free of any sort of
biasedness
3
So, What Is A Biased Survey?
  • A biased survey is the one which loses its
    core objective and aim because of the Format And
    Question Of The Survey.
  •   A biased survey is populated with all the
    wrong questions manipulated findings and is
    complete with errors.
  • A biased survey results in the wrong
    findings, higher than average drop outs.

4
How To Remove The Possibility Of Creating Biased
Survey?
5
Avoid Leading Questions
  • Since they negate survey results. The two
    examples discussed at the onset of the article
    are leading questions which leads a respondents
    to answer and thereby develops a bad impression
  • So, you could simply wait to get their answer
    without having to create any sense of urgency.

Avoid Loaded Questions To Get Accurate Answer
  • Where do you like to party on the weekends?
    is a loaded question because what if respondents
    do not like party. 
  • Instead, you could ask What do you like to
    do on the weekends?

6
Avoid Double-Barreled Questions
  • Avoid double-barreled questions. Asking
    respondents two questions at the same time
    confuses them, and perhaps most of them would
    only focus on one which means the most to them.
  • How happy and unhappy are you with the
    present government?
  • Asking this is putting a lot of burden and
    influencing the answer to some extent because the
    respondents would spend more time focusing on one
    attribute that most appeal to them rather than
    holistically distributing the answer into two
    portions
  • Rather, ask - What do you think about the
    achievements of the present government?

7
Avoid The Absolute Question
  • Asking Do you always shower before bed makes
    your attendants cornered since most would reply
    NO. So, Finding a Consumer Trend might not be
    achievable
  • Rather, if you ask more logical question such
    as - How many nights a month do you shower before
    sleeping perhaps bring in more qualified and
    accurate answers.

Other Things To Remember
  • Avoid unclear, confusing questions
  • Use multiple choice answers
  • Add prefer not to answer option for more
    freedom in answering the questions
  • Develop a smart, useful and simple structure
  • Put special emphasis on survey question
    balance and survey structure balance

8
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9
Thank You
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