5 SEO Tips for Novice Magento Store Owners

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sales_at_appjetty.com 5 SEO Tips for Novice Magento
Store Owners If you are one of the brick
and mortar store owners who have recently
moved to having a Magento store, you might
find it challenging to attract traffic on
your ecommerce website. With so many
competitors in the ecommerce space, it is
important for you to make your estore
stand out from others.
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• One of the most effective ways of making this
  possible is through Search Engine Optimization.
  In this blog, we will acquaint you with some
  important guidelines on applying SEO techniques
  to your Magento store. If you are not comfortable
  with the technical aspects of SEO for your
  Magento store, you can use our advanced Magento
  SEO Extension.
• But before that, we must understand what Search
  Engine Optimization is.
• SEO and Its Working
• Search Engine Optimization is a process which is
  undertaken to make your website rank higher on
  popular search engines like Google, Yahoo and
  Bing. This should be done by applying
  organic (unpaid) efforts. When your
  customers type a word related to your
  business on one of these search engines,
  your website shows up on the first page
  of search engine with other relevant pages. As
  people do not go beyond the first two pages, you
  must make sure that your ecommerce website ranks
  on the first page.
• So how do you ensure that this works for you?
  Heres how it can.
• Use Titles and Meta Tags
• Meta titles are the short 60 to 70 word sentences
  found underneath the website link on search
  engines. Whereas, Meta keywords are the search
  words based on which you want your website to be
  found. Well written Meta tags and titles lead
  Googlebot to crawl and index the pages of your
  website. They also promote your website to show
  up in organic results of Google. Start writing
  precise descriptions, titles and keywords if you
  want to be found online.
• Find Keywords That Work
• The keywords you use on your website make it easy
  for your customers to find your brand on the
  search engine. If you are confused about the type
  of

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• keywords you need to use, you can make use of a
  tool like Google Keyword Planner. It helps you
  to find out about the mostly used keywords,
  average searches they receive and suggest you
  with new keywords. You can use these keywords for
  the content of your website and also incorporate
  them in your blogs.
• Write and Maintain Blogs
• SEO is not confined to using the right keywords.
  You should also have a blog friendly ecommerce
  platform so that you can post blogs related to
  your products. People who are interested in
  knowing and reading about your product or
  services will keep visiting your blog. If your
  content is engaging and interactive, your
  relationship with clients will improve. Also, if
  Google finds out that your business website is
  credible and authentic, it will put you high up
  on the search result pages.
• Make Your Presence Felt On Social Media

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Social media platforms like Facebook, Twitter and
Instagram play a significant role in promoting
your business. But Social Media platforms are not
enough. You must club it together with the right
kind of content marketing and SEO. So how does
your presence on social media influence search
engines? When you share something interesting and
your readers start sharing your content and it
will boost your website on the first few pages of
Google Search Engine. But in order to make this
possible, you must understand your target
audience and write useful content instead of just
concentrating on selling your products. 5.
Optimize Ecommerce Sales Through Google Analytics
Once you have used the right Meta tags and are
done with setting up the social media accounts,
you need to have a system that helps you to track
your websites traffic and online sales. Try
using a Google Analytics UA tag for tracking your
ecommerce sales. With the help of this tag, you
will be able to know about your websites usage
data, bounce rate, traffic sources etc. After you
have incorporated the Google Analytics code, you
must set up ecommerce tracking which will help
you to keep a track of transactions done
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on your website. Through Google Analytics, you
will be able to find out which of your products
are selling well and which are not. It will help
you to work towards improving your products and
services. We hope that the above given tips will
help you to boost your Magento store on search
engines using Search Engine Optimization. Use
them along with the on page SEO options provided
by our Magento SEO Hub Extension and you wont
have to worry about SEO for your Magento store.

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