MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com

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MKTG 522 MENTOR The Secret of Eduation
/mktg522mentor.com
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MKTG 522 MENTOR The Secret of Eduation
/mktg522mentor.com
MKTG 522 Week 1 DQ 1 (Market Research) FOR MORE
CLASSES VISIT www.mktg522mentor.com     Name the
six steps in the marketing research process as
discussed in the Kotler text. Why is it
important to include all of these steps in the
research process? Why is the first step the
most important?
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MKTG 522 MENTOR The Secret of Eduation
/mktg522mentor.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) FOR MORE CLASSES VISIT
www.mktg522mentor.com     Why is it important
for a company to have a well written mission
statement? What key points do you think need
to be included in the mission statement?
Should a mission statement also be a marketing
tool?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 1 to 7 All DQs FOR MORE CLASSES
VISIT www.mktg522mentor.com     MKTG 522 Week 1
DQ 1 (Market Research) MKTG 522 Week 1 DQ 2
(Strategic Marketing Planning) MKTG 522 Week 2 DQ
1 (Consumer Buying Behavior) MKTG 522 Week 2 DQ 2
(Target Market Selection) MKTG 522 Week 3 DQ 1
(Branding) MKTG 522 Week 3 DQ 1 (Competitive
Strategies)
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
What are some of the factors that influence
consumers buying behavior? Have the purchasing
habits of your parents and/or grandparents
influenced your buying behavior? If you were to
open your refrigerator and cupboards and compare
the contents with those of your parents, would
you find some brands in common?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 2 DQ 2 (Target Market
Selection) FOR MORE CLASSES VISIT
www.mktg522mentor.com     What are some of the
challenges faced by marketers as they attempt to
define their target markets? How necessary is it
to fine-tune your Marketing Plan so that your
target market is clearly defined and measurable?
Why is extensive research necessary for an
accurate definition of a target market?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 3 Assignment Create the Value (2
Papers) FOR MORE CLASSES VISIT www.mktg522mentor.
com     This Tutorial contains 2 Papers Week 3
Assignment Create the Value Market Segmentation
Analysis and a Value Proposition Your U.S.-based
company has decided to explore the possibility of
developing a business based on the organic farm
concept Daylesforddeveloped by Lady
Bamfordwhich is successful in the UK
(daylesford.com). Please prepare a report that
would form the basis of a planning discussion
with your senior marketing managers. Your report
should include a detailed analysis of a potential
market segment and a description of the proposed
value proposition.
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 3 DQ 1 (Branding) FOR MORE CLASSES
VISIT www.mktg522mentor.com     Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text. Given
our study through the first three weeks, to what
do you attribute PG's success and its ability to
continually grow its business? Were you to
project into the future, what recommendations
would you make to PG marketing executives,
especially as to where the company might be
vulnerable?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 3 DQ 2 (Competitive Strategies)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 4 DQ 1 (Pricing Strategies) FOR
MORE CLASSES VISIT www.mktg522mentor.com     As
part of the Marketing Mix, PRICE, P, is important
to the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 4 DQ 2 (Marketing of Services) FOR
MORE CLASSES VISIT www.mktg522mentor.com     How
is the marketing of services different than the
marketing of a product? What are the challenges
of marketing a service? How is marketing shoes
different from marketing shoe repair?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) FOR MORE CLASSES VISIT
www.mktg522mentor.com     This Tutorial contains
3 PPT/Tutorials Week 5 Assignment Your
assignment this week is to review the IKEA Case
Study below. While reviewing it, consider it as
background information for your upcoming
presentation to the IKEA Senior Management Team.
More details on your upcoming PowerPoint
presentation to the management team are provided
at the end of the case study guidelines. Deliver
the Value IKEA Case Study
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 5 DQ 1 (Channels of Distribution)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
As part of the Marketing Mix, Place, or Channels
of Distribution, is important to understand. What
is the difference between Direct channels of
distribution and Indirect channels of
distribution? It has been said that "channels
of distribution may be the best opportunity for a
sustained competitive advantage." Based on your
Kotler text, would you agree or disagree? Why?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) FOR MORE CLASSES VISIT
www.mktg522mentor.com     Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) FOR MORE CLASSES VISIT
www.mktg522mentor.com     This Tutorial contains
2 Papers Week 6 Assignment Communicate the
Value Communicate the Value Integrated Marketing
Communications Brief Please select a brand that
has a brand problem. For example, recent player
legal troubles have been a problem for the NFL
brand. Another example is the Bonefish Grill, the
countrys second largest seafood chain after Red
Lobster. Although their check average is more
than 3.00 less than Red Lobster, many consumers
see that brand as expensive. You job is to
develop an IMC brief. This deliverable will be
used to instruct an external company that will be
hired to develop an integrated marketing
communications (IMC) campaign for your company.
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 6 DQ 1 (Marketing
Communications) FOR MORE CLASSES VISIT
www.mktg522mentor.com     Describe Integrated
Marketing Communications (IMC). Why is it so
important in the 21st century for marketers to
embrace this? What are some of the concerns of
the marketer when it comes to creating an IMC
approach via the promotional mix components of
advertising, public relations, sales promotion,
direct marketing, and personal selling?
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
Select an advertisement to which you have
recently been exposed. It can be in any paid
communications medium, such as TV, radio,
newspaper, or magazine. The ad that you select
should be one to which others in the class can
easily relate, such as Verizon's "Can you hear me
now?" ads or the Aflac ad (with the white duck
that squawks "AFFFFLAAAAAAAC!")
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) FOR MORE CLASSES VISIT
www.mktg522mentor.com     This Tutorial contains
5 Projects Project 1 A Sister Can Fix It
Upholster Shop Project 2 Wall Street
Bar Project 3 Pasta Restaurant Project 4 Louis
Vuitton
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 7 DQ 1 (International Markets) FOR
MORE CLASSES VISIT www.mktg522mentor.com     Kell
ogg Company (you know them as Kellogg's, makers
of Rice Krispies, Corn Flakes, and a variety of
other cold cereal products) celebrated its 100th
anniversary a few years ago in 2006. As with many
companies, it has attempted to expand
internationally. To see where Kellogg competes
internationally, view their Brand Portfolio, and
then select the Availability link.
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MKTG 522 MENTOR The Secret of Eduation
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MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) FOR MORE CLASSES VISIT
www.mktg522mentor.com     Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however, suggested that
the real culprit was a defective gas pedal. This
resulted in many calls for an investigation, as
the initial claim about the carpeting was seen as
apparent camouflage for a more serious situation,
one that is alleged to have resulted in hundreds
of Toyota cars suddenly accelerating and unable
to stop, as well as several passengers dying in
accidents.
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MKTG 522 MENTOR The Secret of Eduation
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