Air Care Market in Western Europe

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Air Care Market in Western Europe
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Summary
As economies slowly recover in the leading
markets, after years of decline, air care is
undergoing a premiumisation phase, supported by
consumers enthusiasm for home décor. This has
triggered purchases of candle air fresheners,
with this category recording the strongest
performance. As competition intensifies between
brands and private label, potential for value
growth is restricted due to extensive promotions,
and brands must work hard to differentiate
themselves.
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(No Transcript)
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Strategy Briefings offer unique insight into
emerging trends world-wide. Aimed squarely at
strategists and planners, they draw on
Internationals vast information resources to
give top line insight across markets and within
consumer segments. Written by some of our most
experienced analysts, they are designed as
provocations for senior management to use in
their own forum, allowing them to stand back and
reflect on the behaviour and motivation driving
global markets today and tomorrow
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• Data coverage
• market sizes (historic and forecasts),
• company shares,
• brand shares and distribution data.

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• Why buy this report
• Identify factors driving change now and in the
  future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively
  discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

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Related Report

• Air Care in Italy
• Air Care in Sweden
• Air Care in Japan
• Air Care in New Zealand
• Air Care in Taiwan

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Full Report
Air Care Market in Western Europe
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