5 Things To Remember When Designing A Leaflet - PowerPoint PPT Presentation

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5 Things To Remember When Designing A Leaflet

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Leaflet distribution is the best marketing tool for interacting with new and existing customers. But a professionally designed leaflet in a proper format is helpful for taking a good response from customers. – PowerPoint PPT presentation

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Title: 5 Things To Remember When Designing A Leaflet


1
5 Things To Remember When Designing A Leaflet
Presented By- Daniel Bibby
2
Table of Content
  • Introduction to Leaflets Distribution.
  • UK Leaflets Distribution Limited.
  • Things to Remember When Designing a Leaflet
  • Space
  • Imagery
  • Readable
  • Quality
  • Call to Action
  • Contact Us.

3
Introduction
  • Whether you are a business to business or
    business to consumer organization, getting the
    right information to your customer will continue
    to be a key challenge.
  • But By using leaflets and flyers you give the
    necessary information to your customers.

4
UK Leaflets Distribution Limited
  • UK Leaflets distribution ltd. is committed to
  • improve your business performance in market.
  • Offer the perfect range of printing and
  • designing options as your budget.
  • We provide various services such as leaflet
  • printing, designing and distribution into many
  • areas.

5
Things to Remember When Designing a Leaflet
  • A professional design can often go a long way to
    creating the perfect first impression with your
    leaflet.
  • There are a number of steps we would suggest
    following to create a great leaflet. The steps
    are-
  • Space
  • Imagery
  • Readable
  • Quality
  • Call to Action

6
Things to Remember When Designing a Leaflet
  • 1. Space
  • Less is more is certainly the case when it
    comes to designing a leaflet.
  • No one wants to read through a leaflet that is
    simply full of text. It takes too long and
    doesnt look good.
  • Clutter is never a good thing, so be sure to
    remember space when designing your leaflet.
  • It is also important to remember to use the
    whole area of your leaflet and dont simply
    concentrate on one corner or the centre.
  • .

7
Things to Remember When Designing a Leaflet
  • 2. Imagery
  • While less is more can work well with
    leaflets, including images always work well.
  • It is important to ensure the photo being used
    is high quality and ready for a printed leaflet.
  • Images are also important if your leaflet
    includes products and product prices.
  • You will want to showcase the quality of the
    product in the best possible way on the leaflet.

8
Things to Remember When Designing a Leaflet
  • 3. Readable
  • It is important that your audience can clearly
    read understand the message you are trying to
    get across in your leaflet.
  • Try to avoid using light colors like white and
    yellow for text as they can often be hard to
    read unless applied to a dark
    background.
  • Short, snappy sentences work well and try to get
    a clear, simple title that will grab the readers
    attention.
  • Something like Sale Now On Up To 50 OFF!
    works well. Try to avoid using text that is less
    than 10 point as some readers may struggle to
    make it out.

9
Things to Remember When Designing a Leaflet
  • 4. Quality
  • The quality of the content really comes down to
    the message you are trying to get across to your
    audience but remember to keep it short and to the
    point.
  • The quality of print is also important as unlike
    a newspaper or TV clip which will generally be
    the same quality, a leaflet is something
    that is physically lifted and can take a lot of
    abuse.
  • The better the quality of the leaflet, the better
    the impression you will leave with your
    customer.
  • It is also important to remember when designing
    for printing leaflets that you save your file
    in CMYK format as RGB is used for computer
    screens.

10
Things to Remember When Designing a Leaflet
  • 5. Call to Action
  • Finally, it is important that your leaflet has a
    clear call to action.
  • So whether you have delivered leaflets via a
    door-to-door mail drop, trade show or through
    your own business premises, it is important that
    there is a clear call to action that will help
    you measure the success of your leaflet.
  • This call to action can take place in many
    formats including
  • Link to website
  • Social profiles Facebook, Twitter, etc.
  • Contact phone number
  • Email contact
  • Price (especially if a special offer is being
    promoted

11
Contact Us
  • UK Leaflet Distribution Ltd
  • Unit 5, The Barge Business Park, Merton Bank
    Road,
  • St Helens, Merseyside, WA9 1HZ,
  • United Kingdom
  • Phone No.- 01744 613339
  • Contact - Daniel Bibby
  • daniel_at_ukleaflets.co.uk
  • office_at_ukleaflets.co.uk
  • http//ukleaflets.co.uk/
  • Resource- https//goo.gl/VEuC5Z

12
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