China portable laptops market research, China portable Bluetooth speaker market,

1
New entrants escalating competition in Chinese
portable luxury electronics market Ken Research
2
Portable consumer electronics are the variety of
electronic products that can be carried from one
place to another with ease. With the rising sway
of technology over our lives, more digitalisation
and the introduction of wireless devices has
transformed the way the world functions and now
portable technology has become a prerequisite to
keep up with the energetic world. The luxury
portable consumer electronics market has
experienced a huge brand entry boom during the
review period, with many luxury brands launching
wearables to seek new growth engines. With TAG
Heuer introducing its smart watch Connected
Series in 2015, Hublot will debut its smart watch
in 2016. These luxury portable consumer
electronics have met the rising demand from
affluent consumers for high-tech and fashionable
items.
3
According to the market research report "Luxury
Portable Consumer Electronics in China", internet
retailing remains the fastest growing
distribution channel and offers a huge potential
due to the convenience it provides to consumers
along with standardised product specifications.
Vertical e-Commerce and international trade have
facilitated the contribution of internet to the
industry. The problem with internet retailing is
that the consumers fear that they may get
unauthentic or faulty products on third party
platforms and as a result, the sale of luxury
timepieces through internet remains
insignificant. Store-based retailing is still the
biggest distribution channel but in the recent
times, many of the specialist luxury brand stores
have been closing and the trend may continue in
the future.
4
The luxury portable consumer electronics account
for over half of the total market value of luxury
market sales in China. A huge drop was recorded
in the growth rate in 2016 as compared to the
double-digit value growth in 2015, which is
suspected to be primarily because of a steep drop
in market for luxury consumer electronics in
China. Despite having the largest population and
biggest consumer market for smartphones in the
world, Chinas smart phone industry is considered
to be almost saturated and still the industry
exhibits a steady performance. It is expected
that the industry will maintain a stable growth
in the coming years. The millennial are one of
the chief and highest mounting consumer segment
of luxury products especially portable consumer
electronics. Their involvement with technology is
a key driving force for the market in China. This
has led to a boost in the demand for the market.
There among the various segments of the industry
had been highly uneven with luxury smartphones
being the most sought after products.
5
Many of the domestic luxury brands have been able
to capture a big share of the market but the
market leader remains to be Apple Computer. Many
companies are entering the market and many new
product launches are lined up for the future to
seek new growth engines. TAG Heuer is the first
Swiss watchmaker to enter the luxury wearables
marketby launching a smartwatch, Tag Heuer
Connected. The smartwatch offers the consumers a
big display, a stainless steel frame and features
the Andriod Wear Platform. Hublot also introduced
its range of smart watches in 2016. These watches
are in line with the fashion preferences and the
latest technology. Michael Kors is another
premium brand, which introduced its luxury smart
watches range named Michael Kors Access in 2016.
6

• For further reading click on the link below
• https//www.kenresearch.com/consumer-products-and-
  retail/consumer-electronics/luxury-portable-consum
  er-electronics-china/112267-95.html
• Related reports
• North America Virtual Training Market by
  Manufacturers, Countries, Type and Application,
  Forecast to 2022 
• North America Self-service Kiosk Market by
  Manufacturers, Countries, Type and Application,
  Forecast to 2022
• Contact Us
• Ken ResearchAnkur Gupta, Head Marketing
  CommunicationsAnkur_at_kenresearch.com91-901537824
  9

7
(No Transcript)