Tips for AdWords

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5 Ad-Words Tips To Get a Perfect ROI Smile
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Ad-Words

• Ad-Words is one of the most widely used and
  established ad platforms on the planet, but the
  difference between a successful account and a
  total flop can be as simple as understanding
  basic setting and structure.
• Here are 5 simple, yet significant, tips that
  can help you improve your campaigns

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Understand Searcher Intent

• When creating search campaigns its vital to
  choose keywords that make sense for a searcher of
  your product, not necessary ones related to your
  product, if you can relate the intent behind the
  search term, you'll be able to choose keywords
  that convert.

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Structure is everything

• Create your campaigns based on location and
  category and create your ad groups with similar
  keywords in each campaign so that the ads are
  relative to the keywords within them.

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Specific Ad Groups

• When it comes to keywords less is more. Sure, you
  need to find the best converting keywords at
  first, but every time you find a well converting
  term, you should create a campaign and ad group
  just for that keyword - this way you can control
  the budget directly and let other keywords have a
  better chance. This will also improve your
  Quality Score.

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Transparency

• Make sure your landing pages have a privacy
  policy. Google takes transparency seriously, and
  when their crawlers scan your site, they'll look
  for elements of transparency, such as your
  policy. Having one present can improve your
  quality score.

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Quit while you're ahead  

• Ask any gambler and they'll tell you - at
  one point or another, they always get on top, but
  the hunger for more eventually leads them down
  the wrong path. In other words, optimize your
  campaigns until you're happy with the results and
  then let them be and move on to new campaigns.

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