Digital Marketing Trends For All Business in 2017

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Digital Marketing Trends For All Business in 2017

• Submitted By The Axontech

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• Let's now drill down into the key tactics and
  marketing technology within each of these tactics
  which will be important in 2017.
• 1. Content marketing trends
• 2.Marketing Automation
• 3.Mobile marketing
• 4.Conversion rate Optimisation (CRO) / improving
  website experiences
• 5.Search Engine Optimisation (SEO or organic
  search)
• 6. Paid search marketing
• 7. Online PR (including influence outreach)
• 8. Communities
• 9. Display advertising
• 10. Partnerships including affiliate and
  co-marketing

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1. Content marketing trends

• Content marketing has been in the top 3 for the
  last 3 years we have run this post, so we focus a
  lot on how to create an integrated content
  marketing strategy through advice in our content
  marketing toolkit.
• Our research with HubSpot, illustrated in the
  Competing on Content infographic, shows that more
  businesses are now using a strategic approach
  (40), so this is a trend we can expect to see
  continuing in 2017. We can also expect that there
  will be more focus on Measuring Content Marketing
  ROI as the cost and competition within content
  marketing increases.

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2.Marketing Automation (including CRM,
behavioral email marketing and web
personification)

• Like content marketing, marketing automation has
  been in the top 3 for the last 5 years we have
  asked this question. Many businesses still have
  potential for improving their automation as our
  research on the State of Marketing
  Automation shows.

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3.Mobile marketing (Mobile advertising, site
development and apps)

• Mobile was in the top 3 three years ago, but as
  more companies have adopted mobile responsive web
  design and email templates they have seen less
  need to focus on it, or at least there are fewer
  opportunities for growth.
• 'Mobile first' is also misleading if we look at
  the overall customer journey since often
  different devices may be involved at different
  points. So a better vision for mobile strategy is
  treating it as part of a multiplatform or
  multichannel strategy. As this data from comScore
  highlighted in our mobile marketing statistics
  research shows, the multiplatform ribbons for all
  countries are much broader than users who are
  mobile only or desktop only.

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4.Conversion rate Optimisation (CRO) / improving
website experiences

• This is the technique I selected a year ago as
  the way Smart Insights would see the most growth
  from in the year ahead. It's higher in popularity
  than previous years, but I still wonder whether
  many businesses are missing out on a more
  data-driven approach to increase leads and sales
  from their websites.
• Saw this chart of the volume of structured tests
  presented by a major multichannel retailer who
  wanted to scale the number of tests they were
  running. It a great way to show the need to test
  extensively since only a third have a positive
  test. It also shows how competitors may be
  getting ahead if they are testing more
  extensively.

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• 5. Search Engine Optimisation (SEO or organic
  search)
• Mobile marketing SEO techniques will be
  particularly important in 2017 with Google's
  recent announcements about the mobile index and
  AMP. We have seen huge increases in AMP
  smartphone traffic since September 2016 when
  Google rolled AMPs out beyond Google News. AMPs
  are targeted at publishers, but should be
  considered by businesses with an active blog too
  in my opinion.
• 6. Paid search marketing
• Google AdWords is the most important form of Pay
  Per Click and here Google has been pursuing their
  'Mobile-first' strategy by building out these
  features.
• 7. Online PR (including influence outreach)
• Online PR today is inextricably linked with
  Content marketing, SEO and Social media, or it
  should be. But this doesn't get a top rating
  since the others are important.

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• 8. Communities
• These are branded niche or vertical communities.
• 9. Display advertising
• This includes banners on publishers, ad networks
  social media including re-targeting and
  programmatic.
• 10. Partnerships including affiliate and
  co-marketing
• A neglected aspect of digital marketing, perhaps
  unsurprisingly unsexy.

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Thank You