IMPORTANCE OF HAVING A SEO OPTIMIZED WEBSITE

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IMPORTANCE OF HAVING A SEO OPTIMIZED WEBSITE
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• Having a website is paramount for a companys
  success and image today. A website is like a
  window through which the potential customers can
  view you and your products.  In order to ensure
  that the website is ranked high on the search
  engines, it is crucial that you have a SEO
  Optimized Website.

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• SEO (Search Engine Optimization)is nothing but
  communicating your intentions to the search
  engines so that they can recommend your website
  for relevant searches.  Let us learn in detail
  about different techniques of SEO and how having
  a SEO optimized Website will help you in
  maximizing revenue opportunities to the fullest

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• Know what the search engines are seeking The
  search engines are always on a lookout for
  relevant and useful information. They will
  recommend your website based on certain
  parameters such as Content, Performance, User
  Experience and Authority. So Content is judged by
  the theme, text on the page, titles, descriptions
  etc. Also how fast and smooth is your website is
  equally important.

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• The user experience can not ignore and so its
  crucial that you have a robust and well
  structured website.

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• Optimization for Multi channels We are a part of
  the era of Social media and digital technology.
  Each and every social media platform is
  indispensable in its own way and so its vital to
  have multi channel optimization. These include
  the very famous Facebook, Twitter, LinkedIn etc.
  and the offline ones such as the Radio and TV ads
  too.

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• Consistent Domains One of the good SEO practices
  is to use sub director root domains rather than
  sub domains. Also while you buy domain names, try
  buying an old domain. Of course you have to also
  ensure that the previous owner had a clean record
  so that the domain is not penalized.

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• Keywords in the URL If you include the keywords
  that you wish to be ranked for in the URL, it
  helps the overall all endeavours for an effective
  SEO practice.

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• Having optimization for different types of
  results Apart from the desktop, people today are
  indulging excessively in mobiles, tablets etc.
  Therefore focus on creating rich media content
  such as video and optimizing non text content so
  you can reap off the benefits of SEO.

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• Mega Tag Your Mega tags such as title tags and
  Meta descriptions should be unique and correctly
  formatted. It should talk specifically of that
  page and steer clear of duplicate tags from one
  page to another.

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• Things to avoid Over use of keywords in your
  pages will not get you effective results. You
  have to ensure that there is a balanced use and
  spread of the same.

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• Also from a SEO perspective, its best if you
  shun from buying links. Your site should not be
  too complicated. If there are too many ads or the
  content is not user friendly, the bounce off rate
  us bound to shoot up.

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• There are many benefits of SEO optimised
  websites. SoftTek Solutions uses different
  techniques of SEO and ensures that the clients
  can benefits immensely by indulging in good SEO
  practices.