Malaysia Baby Food Retail Market, Malaysia Baby Food Import Volume - Ken Research

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Reliable Baby Foods Brands to Lead Growth in
Malaysian Baby Food Market Ken Research
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The food production industry in Malaysia is
well-developed but its baby food production
industry is still developing. The growth in baby
food market in Malaysia has risen sharply over
the past few years and has been comparatively
steady in volume terms, despite minor
fluctuations. The Malaysian birth rate is
decreasing slowly and by the year 2020, the
birth-rate will further decline. Malaysias baby
food market is dominated by the multinational
brands such as Danone, Nestle and Dutch Lady.
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The baby food market in Malaysia is expected to
grow rapidly and is desirable due to the swift
urbanization, decreased rate of unemployment and
increase in working women in almost all the
developing sectors. Parents are not willing to
compromise in quality of the baby foods and are
more eager to spend on quality products. With the
number of infants is decreasing, the number of
toddlers aged between one and three will be
increasing. With the increase in the disposable
incomes, parents are likely to get attracted to
the available convenient baby foods. Baby food
market was least affected by the economic
recession because the parents were reliable only
on few particular baby food brands. In order to
reduce the expense of baby foods, parents are
encouraged the benefits of breastfeeding as it
are the best milk for their baby. The government
and non-governmental organizations organized many
held events to encourage breastfeeding.
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According to the market research report "Baby
Food in Malaysia", the major factors considered
in Malaysia while purchasing baby foods are
trusted brand that provides good overall
nutrition with safe ingredients/processing along
with organic/all natural foods contents. Their
friends, well-wishers, family or baby health
experts and online resources such as social media
recommend majority of the Malaysian consumers,
parenting websites, parenting magazines about
tips on which baby food to purchase. The sales of
baby food have increased annually in terms of
both volume and value except in 2012. The total
volume sold in 2016 was 12 higher than in 2010
and value in 2016 was 96.5 higher than in 2010,
equivalent to an increase of 71 at constant 2010
prices. Malaysia's strong economic performance
has made commercial baby food accessible to an
increasing number of parents. The rising number
of births has further stimulated sales. The
market is dominated by baby milks, which account
for 90 of retail sales. Cereals represented
6.4, Wet meals accounted for just 1.2 of market
value. Other baby food, now consisting of rusks
and snacks, took 2.6 of market value.
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• The baby food market anticipates a productive
  growth in the coming years with increase in birth
  rates. Most of the baby foods are packed in
  attractive pouches, which are flexible and easy
  to handle. Todays busy parental lifestyles
  demand for more conveniently packed baby food,
  which are easy to transport. The packets are
  provided with plastic spouts that help in
  self-feeding and independence among babies. The
  future developments in the organic baby foods may
  benefit in the baby food market growth.
• The baby foods are categorized as infant formula,
  baby foods, and others. Majority of the infant
  formula consist of infant milk formula and
  stage-wise milk formulas. Baby foods are
  prepared, and dried foods packed with nutrition.
  The other category of baby foods are drinks,
  biscuits, rusks or dried bread, snacks, cereals,
  fruit vegetables, foods and other solids. The
  baby food is easily accessible to the Malaysians
  due to countrys strong economic performance.

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• The competitors in Malaysia other than Danone,
  Nestle and Dutch Lady are Mead Johnson, Abbott,
  FrieslandCampina, Heinz, Bellamy, Topfer, HiPP,
  Perrigo, Arla, Holle, Fonterra, Westland Dairy,
  Pinnacle, Meiji, Yili, Biostime, Yashili, Feihe,
  Brightdairy, Beingmate, Wonderson, Synutra,
  Wissun, Hain Celestial, Plum Organics, DGC, and
  Ausnutria Dairy Corporation (Hyproca). There is a
  rapid growth in baby foods market annually in
  terms of both volume and value. The rise in birth
  rate has increased the baby food market and the
  baby milk formulas, cereals, wet meals, and
  others dominate the consumption market. It is
  estimated that in the coming years, the baby food
  market will grow but with rise in prices.
• Key Topics Covered in the Report
• Malaysia Baby Food Market Research Report
• Malaysia Baby Food Market Size
• Malaysia Baby Food Industry
• Malaysia Baby Food Retail Market

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• Online Baby Food Sales Malaysia
• Malaysia Baby Food Production Output
• Malaysia Baby Food Import Volume
• Malaysia Baby Food Export Volume
• Malaysia Baby Food Market Future Outlook
• Malaysia Baby Food Market Competition
• Baby Cereal Market Malaysia
• Infant Formula Market Malaysia
• Malaysia Dry Baby Food Market Research
• Malaysia Baby Food Market Regulations
• For further reading click on the link below
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/baby-food-malaysia/82574-95.html

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ontact Ken Research Ankur Gupta, Head
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