Case study: How we increased turnover by 400% of this B2B site within 12 months

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Case study How we increased turnover by 400 of
this B2B site within 12 months
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As most small and medium size businesses run on
shoestring budget, pay per click campaigns on
search engines as well as social media networks
receives mixed responses with a sizable number of
businesses having timid belief about whether or
not a PPC campaign for B2B site be successful.
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In this case study, were discussing how we at
Metabizverse have increased turnover  400  of
this B2B site within 12 months through the power
of pay per click and search engine marketing.

• Business overview
• The client is a business relationship company
  providing platform for pharma vendors and
  suppliers to connect, trade and communicate with
  each others.

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The platform has several features and
functionalities to facilitate trade including
vendor and supplier directories, RFQ system for
vendors, ability for suppliers to send proposals
and place bids, online payment, private messaging
and tracking entire procedure
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Target audience 

• As the platform caters a specific niche of pharma
  vendors and suppliers, target audience is largely
  the professional in pharma industry, especially
  vendors and suppliers who are the major
  stakeholders of trade.
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Client expectations

• The platform offered by client to their customers
  (pharma vendors and suppliers) required ample
  amount of promotion, registrations from qualified
  pharma professionals, transactions in the form of
  trade and returning clients.
• Following were the major expectations of client
• Market and aware pharma vendors and suppliers
  about the platform, inspiring them about signing
  up
• Getting registrations on platform by qualified
  vendors and suppliers
• Getting people to post RFQ, submit proposals and
  make transactions
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Key challengesAs we begun working on the PPC
marketing campaign, there have been a few
challenges in front of usPlatforms website was
not optimized for search engine friendliness and
was not complying with on-page SEO best
practicesWebsite had almost no google ranking
what so everThere have been no adword optimized
landing pages available for the site

• What we did
• In order to achieve expected results for the
  client, several different strategies were
  employed.
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Research and keyword determinationThe success
of any PPC campaign depends on how targeted and
strategic the keywords are. Before beginning the
campaign, we made an extensive keyword research
in line with platforms target audience and
various trends that were being followed by
competitors that are successful. Keywords that
had high search traffic, low competition and low
click through rate have been chosen.
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Search engine optimizationVarious elements of
the platform were optimized in line with search
engine best practices. This was important as
attracting organic traffic is not possible
without optimization. 

• Writing and copy
• Knowing the fact that words is what makes sales
  possible, remarkable ad copy that inspires users
  to take preferred action was carefully crafted.
  The copy had killer headlines, power words,
  outstandingly laid down ballot points and
  strategic content to inspire user for taking
  action.

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Knowing the fact that words is what makes sales
possible, remarkable ad copy that inspires users
to take preferred action was carefully crafted.
The copy had killer headlines, power words,
outstandingly laid down ballot points and
strategic content to inspire user for taking
action.
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Landing pagesLanding page is the most
important   an indispensable part of PPC
campaign.  Considering this, we designed great
landing pages keeping buyer psychology in mind.
The pages had clear headlines, bullet points,
lead magnets and clear call-to-action to ensure
high conversion rates.The pages have also been
highly optimized in line with guidelines of
google, facebook, twitter, linked in and other
networks to assure compliance.

• Business overview
• The client is a business relationship company
  providing platform for pharma vendors and
  suppliers to connect, trade and communicate with
  each others.

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Smart campaign setupConsidering the
expectations, nature of business, target
audience, keywords and other parameters, smart
campaigns were carefully setup on google adword,
facebook and other networks.The campaign ad sets
were split tested and further optimized on the
basis of tractions that have received.
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Campaign management, monitoring and feedback
incorporation Once the campaigns were setup,
our team continuously kept itself abreast about
minor details of the respective campaigns,
tractions that were being received, any issues
and the feedback from users.While heatmaps were
integrated with landing pages, monitoring was
also done using official tools of google,
facebook, twitter and other networks to find
clear and complete feedback. 
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• Notable results achieved
• Having done above execution of the PPC campaigns
  for this B2B site, several notable results were
  achieved.
• More than 89,000 unique visitors interacted with
  the website
• Large number of registrations have been received
  from pharma vendors as well as suppliers
• 500 times increase in number of transactions
• Substantial number of shares on social media and
  networks
• 400 increase in overall turnover of the platform

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• For more information about this link
• http//metabizverse.com/case-study-increased-turno
  ver-400-b2b-site-within-12-months/

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