3 Ways to Make Branding More Accessible

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Ways to Make Branding More Accessible
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Content

• Introduction
• Distribution
• Value of the product
• Online accessibility 
• Conclusion

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Introduction

• Accessibility is something society has become
  accustomed to.
• We reside in a world of convenience, with smart
  phones, tablets, and apps.  This leads up to the
  fact that when a consumer reaches out for
  something, and it's not accessible, they move
  on. 
• Accessibility equals a purchase, plain and
  simple. 
• Branding design need to be eye catching, but it
  needs to be easily accessible as well.

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Distribution

• Distribution of a product naturally increases its
  accessibility and awareness. 
• Branding designs play a key role in this area, as
  it becomes associated with a particular
  product. Packaging design is also key, no one is
  drawn to the poorly designed package. 
• When a shopper is walking the isles of a store,
  they want the product there, and available.  In a
  case that it is not accessible, they move on,
  making the selected brand the new normal for
  them. 
• The distribution of a product, in combination
  with branding design is the main component in
  getting that product moving off the shelves. 

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Value of the product

• Value is a word most consumers find important in
  any buying decision. 
• The store shelves may be lined with similar
  products, however one label design may attract
  the shoppers attention, and that is a well
  illustrated design, that prominently displays why
  that product is a great value. 
• For instance, two commonly known brands of syrup,
  both have great packaging design, however, one
  has a few words with an eye catching font that
  reads, 20 more free.  Results of that one
  statement SOLD!

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Online accessibility 

• Online accessibility is very important, and if
  overlooked, a sale (multiplied by thousands) is
  lost. 
• Branding design is important for online
  distribution of a product, however the product
  has to be found in order to be considered.  This
  is where accessibility comes in with online
  shopping. 
• When consumers search for a product, for
  instance, hand rails that first page displayed
  is going to be where that consumers shop from and
  buys from.  The average consumer does not go
  beyond that first internet page displayed.  This
  is another form of accessibility, and a very
  important one. 
• Once the product is viewed online, one click
  should lead the shopper to the product website,
  and one click should give the consumer buying
  power of the product.

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Conclusion

• So what happens if, for instance, a product is
  marketed in San Diego, CA. but the accessibility
  is not good.
• If the company attempted to market their product
  using their own Branding design expertise, or
  lack thereof, they would learn a valuable lesson.
• The solution is to contact a great design firm
  such as Lien Design, and have them do the
  packaging design, and then make sure that the
  product is accessible from all angles.
• Lien Design of San Diego, California knows that
  keeping up with, not only consumer demands, but
  consumer convenience is essential to selling that
  product.