Let us Know About- Psychology of Colors (1) - PowerPoint PPT Presentation

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Let us Know About- Psychology of Colors (1)

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Color psychology is also widely used in marketing and branding. Many marketers see color as an important part of marketing because color can be used to influence consumers' emotions and perceptions of goods and services. For mor information visit at: – PowerPoint PPT presentation

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Title: Let us Know About- Psychology of Colors (1)


1
Psychology of colors
  • Color psychology is a well-known, yet less
    explored branch of the study of how our brain
    perceives what it visualizes. colors have on our
    brains is used to manipulate our decision making
    by multiple facets of society.

2
RED COLOR
Red is the color of energy, passion, action,
ambition and determination. It is also the color
of anger and sexual passion.
3
ORANGE COLOR
  • Orange is the color of social communication and
    optimism. From a negative color meaning it is
    also a sign of pessimism and superficiality.

4
YELLOW COLOR
  • Yellow is the color of the mind and the
    intellect. It is optimistic and cheerful. However
    it can also suggest impatience, criticism and
    cowardice.

5
GREEN COLOR
  • Green is the color of balance and growth. It can
    mean both self-reliance as a positive and
    possessiveness as a negative, among many other
    meanings.

6
BLUE COLOR
  • Blue color is the color of trust and peace. It
    can suggest loyalty and integrity as well as
    conservatism and frigidity.

7
Purple Color
  • Purple color is the color of the imagination. It
    can be creative and individual or immature and
    impractical.
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