24 Market Reports: Evolving Pharmaceutical Marketing Strategies - PowerPoint PPT Presentation

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24 Market Reports: Evolving Pharmaceutical Marketing Strategies

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This Report provided by 24 Market Reports is about, "Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing" provides a comprehensive analysis of the changing pharmaceutical marketing landscape in the digital age. The report features an overview of the various marketing channels available to Pharma, and examines the factors driving change within this field. – PowerPoint PPT presentation

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Title: 24 Market Reports: Evolving Pharmaceutical Marketing Strategies


1
Evolving Pharmaceutical Marketing Strategies
2
Report Description
  • "Evolving Pharmaceutical Marketing Strategies
    Digital as a Key Component of Multichannel
    Marketing" provides a comprehensive analysis of
    the changing pharmaceutical marketing landscape
    in the digital age.
  • While the pharmaceutical industry readily adopts
    new technologies to provide medical advancements,
    it has been much slower to adopt technology
    within its marketing efforts, mostly relying on
    traditional channels and methods. However, the
    decreasing effectiveness of these traditional
    channels, given changing physician, patient and
    consumer trends in todays increasingly digital
    society, is forcing an evolution of
    pharmaceutical marketing strategies.
  • The report examines how the effective
    implementation of various digital marketing
    approaches, in conjunction with traditional
    channels in an integrated multichannel marketing
    strategy, has the ability to expand marketing
    reach, increase audience engagement, provide
    higher return on investment (ROI) and improve
    methods of tracking ROI for pharmaceutical
    companies.

3
Continued
  • Scope
  • - What are the different marketing channels
    available to Pharma?
  • - What factors are driving change in the
    traditional Pharma marketing strategy?
  • - What is a multichannel marketing strategy? What
    are the benefits, and how can they be implemented
    effectively?
  • Download FREE REPORT sample _at_
  • https//www.24marketreports.com/request-sample/evo
    lving-pharmaceutical-marketing-strategies-digital-
    as-a-key-component-of-multichannel-marketing

4
Table of Contents
  • Introduction
  • Executive Summary
  • Overview of Marketing Channels Available to
    Pharma
  • Drivers of Change in Pharma Marketing Strategy
  • Evolving Patient and Consumer Market Trends
  • Evolving Physician Market Trends
  • Paradigm Shifts in Pharma Sales Force
  • Advantages of Digital Strategies versus
    Traditional Marketing Strategies in Pharma
  • Evolving Market Access Strategies
  • Digital and Multichannel Marketing Strategies
  • Multichannel Marketing
  • Implementing a Multichannel Marketing Strategy
  • Implementing Digital into Face-to-Face Detailing
  • eDetailing

5
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https//www.24marketreports.com/life-sciences/evol
ving-pharmaceutical-marketing-strategies-digital-a
s-a-key-component-of-multichannel-marketing
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