Factors Influencing A Successful Leaflet Distribution Campaign - PowerPoint PPT Presentation

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Factors Influencing A Successful Leaflet Distribution Campaign

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Creating leaflets to approach customers directly is not a new concept. Since printing was invented, it is a norm to reach the target audience through leaflets. To ensure stronger connectivity with your audience, you can book UK Leaflets now – PowerPoint PPT presentation

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Title: Factors Influencing A Successful Leaflet Distribution Campaign


1
FACTORS INFLUENCING A SUCCESSFUL LEAFLET
DISTRIBUTION CAMPAIGN
Presented By- Daniel Bibby
2
Table of Content
  • Introduction to Leaflets Distribution.
  • UKLeaflets Distribution Limited.
  • Factors for business organization.
  • Three Stages of Distribution.
  • Important points for designing.
  • Contact Us.

3
Introduction
  • Direct Mail Marketing technique which boost your
    business services and profile.
  • It plays a crucial role to introduce your
    companys profile and services to new
    customers/audiences.

4
UKLeaflets Distribution Limited
  • UK Leaflet Distribution Limited is the superior
    direct marketing.
  • Can make every effort to make customers happy
    and fulfill their requirements.
  • Our service includes
  • FREE GPS tracking
  • Video Evidence
  • Low Cost Printing
  • FREE storage and FREE account manager
  • Continuous updates during your campaign

5
Factors for business organization
  • Creating leaflets to approach customers directly
    is not a new concept.
  • Since printing was invented, it is a norm to
    reach the target audience through leaflets.
  • However, in order to make sure that the leaflets
    reach the right kind of audience, business
    organizations must keep in mind some very
    important factors, such as
  • The objective of the distribution of the leaflet
  • The target audience of your business products or
    services

6
Factors for business organization
  • The objective of the distribution of the
    leaflet -
  • Make sure that your objective of the creation of
    the leaflets is successfully achieved.
  • To do this, you must frame the leaflets with as
    much precise content as possible, because the
    more it is capable of delivering the message in
    fewer words, the more customers you will be able
    to gain the attention of.

7
Factors for business organization
  • The target audience of your business products
    or services -
  • This is a very vital part of your traditional
    leaflet marketing campaign.
  • Leaflets are expensive to make and therefore, you
    must be sure that you reach only the right
    customers and deliver your message.

8
Three Stages of Distribution
  • There are three important stages of Leaflets
    Distribution.
  • To make sure that your business reaches your
    target audience and succeeds in achieving your
    objectives, you must make a note of the following
    points
  • Design
  • Print
  • Distribute

9
Three Stages of Distribution
  • Design

10
Three Stages of Distribution
  • Print

11
Three Stages of Distribution
  • Distribute

12
Important points for designing
  • Color Theme
  • You must choose the color theme very carefully,
    as it directly casts an effect on the user
    engagement.
  • The color scheme must be at par with the type of
    products or services you are offering.
  • The color must not be either too loud or too
    pale as both tend to distract audiences or
    disengage them.

13
Important points for designing
  • Use of Images
  • Images are the trickiest part of any marketing
    campaign. 
  • The images should clearly help the audience
    understand the message of the company. However,
    do not go for very loud images or the ones which
    tend to cover the entire portion of the leaflet. 
  • The images also should have a caption which
    clearly describes them, to develop a proper idea
    of the product among the customers.

14
Important points for designing
  • Written Content
  • This is one of the most important parts of a
    leaflet.
  • Written content not only helps people get an
    idea of the product or service you shall be
    offering to them but also gives a clear concept
    of the organization you represent.
  • This part also helps the customers to contact
    the company in case they need any product or
    service offered by them.

15
Important points for designing
  • Print Quality
  • This is the final point you should consider
    while designing and printing leaflets.
  • The print quality should be high and
    well-defined. Pale or overlapped print may turn
    off potential customers.
  • You should, in addition, check the size of the
    paper, which is usually proportional to the
    overall content of the leaflet.
  • Also, before printing, decide whether the layout
    will be double or single sided, along with the
    thickness and the quality of the paper.

16
Contact Us
  • UK Leaflet Distribution Ltd
  • Unit 5, The Barge Business Park, Merton Bank
    Road,
  • St Helens, Merseyside, WA9 1HZ,
  • United Kingdom
  • Phone No.- 01744 613339
  • Contact - Daniel Bibby
  • daniel_at_ukleaflets.co.uk
  • office_at_ukleaflets.co.uk
  • http//ukleaflets.co.uk/
  • Resource- https//goo.gl/9qQtFC

17
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