24 Market Reports: Hot Topics: Organic and Natural - Capitalizing on consumer preferences for natural and organic products

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Hot Topics Organic and Natural - Capitalizing on
consumer preferences for natural and organic
products
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Report Description

• Organic and natural trends involve individuals
  who seek a mixture of high quality, simplified,
  healthy and ethical products that are often part
  of wider environmental and social responsibility.
  In food and drink, "quality" often refers to
  pleasantness in taste and aroma, which allows
  self-indulgence.
• Natural or organic claims suggest that the
  ingredients are responsibly sourced and in line
  with higher environmental responsibility and
  animal welfare. Knowing a product abides by
  organic standards means that it is unadulterated
  by preservatives and artificial additives, so
  consumers consider it safer, healthier and more
  ethical.

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Continued

• Synopsis
• It examines what organic and natural mean as
  consumer trends and why they are important, who
  is likely to be the target audience, how FMCG
  brands can best capitalize on the trends, and
  what will be the future outlook for the trends.
• Download FREE REPORT Sample _at_
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  -topics-organic-and-natural---capitalizing-on-cons
  umer-preferences-for-natural-and-organic-products

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Table of Contents

• 1. Introduction
• 2. History
• 3. Trend Snapshot
• 4. Basics
• 5. Younger Generations
• 6. Anti-Artificiality
• 7. Health
• 8. Morals
• 9. Alcohol
• 10. Conclusions Packaging
• 11. Conclusions Appeal
• 12. Appendix

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