Top 5 Steps to Create an Effective Customer Survey - PowerPoint PPT Presentation

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Top 5 Steps to Create an Effective Customer Survey

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Follow these five effective steps to create effective customer surveys and enhance your Customer Survey. – PowerPoint PPT presentation

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Title: Top 5 Steps to Create an Effective Customer Survey


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Top 5 Steps to Create an Effective Customer Survey
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1. Set and define Your Surveys Objectives Well
  • Create a list of the questions that your online
    survey is supposed to answer.
  • Target the big picture, and keep your objectives
    narrowly valued more complex surveys tend to
    deliver less significant results.

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2. Choose Your Surveys Target
  • For whom you are going to conduct an online
    survey?
  • Most people do so for their existing customer
    base, but it is a great thought to consider
    potential customers too.

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3. Assign a Priority to Your Questions
  • What customers attitudes or initiatives do you
    want to evaluate?
  • What type of answers would help you in resolving
    more informed decisions?

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4. Test the Survey
  • Ensure to test your survey meticulously on a
    range of PC platforms, operating systems, Web
    browsers, etc.
  • Try to break it in any way you can.

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5. Analyze and Act Upon the Results
  • As soon as you send a survey and results start
    turning up, it is time to start analyzing the
    data.
  • Compare the results of your survey to your unique
    objectives, giving recommendations to specific
    business responses as a result.

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