Best practices for E-Commerce websites in 2017 - PowerPoint PPT Presentation

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Best practices for E-Commerce websites in 2017

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Kinsh Technologies has been helping businesses worldwide in their e-commerce ventures and has expertise in developing e-commerce websites. We specialize in e-commerce website development. Hire Magento Developer India and WordPress Web Development India from us to build your e-commerce website. – PowerPoint PPT presentation

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Title: Best practices for E-Commerce websites in 2017


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Best practices for E-Commerce websites in 2017
Call (91) 99041 53672 Email
mail_at_kinsh.in Skype kinshtech
Website www.kinsh.in
2
Call (91) 99041 53672 Email
mail_at_kinsh.in Skype kinshtech
Website www.kinsh.in
3
Best practices for E-Commerce websites in 2017
1
  • The trend of businesses going online to reach a
    global audience has been growing over the past 5
    years and will continue to grow further in 2017.
  • Along with businesses going online to create
    their identity on the Internet and to showcase
    their products and services, most businesses have
    started selling their products and services
    online too through e-commerce websites.

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Best practices for E-Commerce websites in 2017
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  • The e-commerce industry has seen a lot of changes
    over the years in terms of scale, reach, type of
    products being sold and service quality.
  • Today there are not just the large multi-brand
    e-commerce players like Amazon, Flipkart or
    Snapdeal in the market, but also specialized
    e-commerce players like Pepperfry, Urban Ladder,
    Zivame, CaratLane, BlueStone, etc.
  • The strategies adopted by all these well known
    e-commerce websites have also evolved with time.

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Best practices for E-Commerce websites in 2017
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  • International e-commerce websites have customized
    their approach for a country like India due to
    its sheer size and variation in the ways a
    customer buys.
  • There are some practices that have worked well
    for the successful e-commerce websites and some
    practices that have not proven that successful.
  • Today, we will look at some of the best practices
    that every e-commerce website must keep in mind
    for 2017.

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Best practices for E-Commerce websites in 2017
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  • Customer-Centric Design
  • Irrespective of the size of the company building
    an e-commerce website to sell their products,
    they must ensure that the design of their website
    is customer focused and user friendly.
  • With the sheer number of users accessing the
    internet through mobile devices, the website
    should have a Responsive design.

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Best practices for E-Commerce websites in 2017
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  • Shopping Experience
  • Having a customer-centric design is not the only
    thing that will help an e-commerce website to be
    successful.
  • Equally important, if not more is the shopping
    experience a user gets on the website. The better
    and easy the shopping experience in terms of
    browsing the product and making a purchase, the
    more likely it is for the customer to make a
    purchase.
  • At the same time, post purchase experience like
    exchange or return should also be great. This can
    be a major driver of building customer trust in
    your website.

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  • Product Range and Presentation
  • Having great products alone will not help to sell
    them online. These great products also need to be
    presented in a great way to attract the
    customers.
  • The products should be presented category-wise
    (product grouping should be correct), should have
    enough images (e.g. from different angles),
    should have a detailed description (e.g. material
    of the products, colours available, sizes
    available, etc.). It is a good practice to
    display similar products or related products
    (e.g. accessories) on the product page.
  • It is also advisable to have customer reviews or
    testimonials about the product to help
    prospective customers make informed decisions.

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  • Payment Options
  • E-commerce websites have been providing the
    standard payment options of credit cards, debit
    cards and internet banking along with cash on
    delivery.
  • Due to change in user preferences and new modes
    of payments available, it has become imperative
    to provide options for various mobile wallets,
    UPI as well as new payment methods that may be
    introduced in the market.
  • It is also advisable to include Card payments and
    mobile wallet payments on delivery along with
    cash on delivery.

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  • Express Delivery
  • A lot of large e-commerce websites have already
    introduced fast and express delivery options to
    enhance customer experience.
  • Express delivery will become a norm going
    forward.
  • Any e-commerce company that has not been
    providing an express delivery option must start
    looking at ways to incorporate this in 2017.

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Best practices for E-Commerce websites in 2017
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  • Reverse Logistics and Customer Service
  • One of the most important part of customer
    service post purchase is handling of exchanges or
    returns.
  • It is imperative that an e-commerce website
    publishes its customer service, exchanges
    returns policies clearly on the website.
  • It is also advisable that the e-commerce business
    provides seamless reverse logistics for exchanges
    or returns.

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Best practices for E-Commerce websites in 2017
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  • Kinsh Technologies has been helping businesses
    worldwide in their e-commerce ventures and has
    expertise in developing e-commerce websites. We
    specialize in e-commerce website development.
    Hire Meganto Developer India and WordPress Web
    Development India from us to build your
    e-commerce website.

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Visit kinsh.in for best web development services.
Call (91) 99041 53672 Email
mail_at_kinsh.in Skype kinshtech
Website www.kinsh.in
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