How to Create a Digital Marketing Strategy for Small Business

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How to Create a Digital Marketing Strategy for
Small Business

• www.websetters.in

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• Digital marketing is an extensive term that
  includes website design, social media, online
  advertising, email advertising, SEO and more.
  Perhaps, the term seems to be confusing for small
  business owners, who are simply looking to
  attract more eyeballs on their site. Because
  their day-to-day business activities keep them
  too busy in running their operations.
• In an effort to avail small businesses such as a
  small consulting business, run a local
  consignment shop, or opened a cafe, we have put
  together an ample number of ways to attract
  business without breaking the bank.

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• Here are some simple, yet effective digital
  marketing ideas to market your business.

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Search Engine Marketing

• Search engine marketing is one of the important
  digital marketing strategy frameworks that you
  put into your business to increase returns. There
  are two major components of Search Engine
  Marketing SEO (Search engine optimization) and
  PSA (Paid Search Advertising).
• In simple words, search engine optimization can
  help you get more organic visits from search
  engines for free. On the other hand, PSA can get
  you visits from search traffic, but the
  difference is you will have to pay for it.
• Your Goal With SEM
• To drag more visits from search engines, either
  it is from organic search or through carefully
  designed and targeted PPC campaigns.
• Method
• In order to get more visits from search engines,
  make sure that your website is optimized for
  search. Some important things such as page
  titles, descriptions, web page speed, Google
  authorship, design and structure, incoming links,
  content freshness, ALT text for images and much
  more are essential.

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Local Search Marketing

• As we are talking about small businesses,
  therefore it is important to have local SEO
  listed as a separate strategy. Local SEO is a
  must for businesses like a doctor or a florist, a
  mechanic or retailer that have a physical
  address. This helps them in finding more
  consumers online.
• Tour goal with local SEO
• The target is to get higher ranking for searches
  related to your area. Whenever people search for
  long tail keywords with the addition of a
  location in the query (for example Criminal
  lawyers in California) your website needs to be
  listed in the top positions.
• Methods
• Well, there is no forthright answer because it
  depends on the type of SEO practices that you
  follow, ensuring that Google will not penalize
  you for trying to cheat on their algorithm and
  optimize your website for local SEO.

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Content Marketing

• Content marketing is considered as the foundation
  of this strategy. Publishing high-quality,
  feasibility, and useful content is not an option
  anymore, its essential. In case, you want to be
  perceived as a company with in-depth knowledge
  and expertise of your industry, you need a
  high-quality content that can benefit your
  potential readers. For creating such content,
  considering the following
• Target High Search Volume Keywords
• Find long tail keywords that help in enhancing
  your ranking.
• Avoid underdone or outdated content
• Google is more likes to deliver the most
  accurate, up-to-date results in search results.
  Therefore, if a topic related to your niche has
  been covered but not recently, that will skip the
  opportunity to rank well in search.

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Social Media Marketing

• Social media marketing is also an effective
  digital marketing strategy for your business. All
  you have to do is manage great content and spread
  the word out. The best way to do that is through
  a well-designed social media marketing strategy.
• Goal with Social Media Marketing
• Your Social Media Campaigns Should Serve Two
  Purposes.
• 1. To increase targeted followers, so that your
  content and brand gets attention as much as it is
  possible
• 2. To get visitors from social channels that
  eventually get converted into customers.

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• The most important feature of social media is to
  practice it to strengthen your customer base to
  make repeat sales.

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Thanks

• www.websetters.in