Building an App? Be Sure you Start on The Right Foot!

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Webtage is a Build Market Firm

Digital Marketing Agency in Chicago
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Building an App? Be Sure you Start on The
Right Foot!
WEB DEVELOPMENT - WHY IT MATTERS

• If you are reading this, you have already figured
  out that mobile is fast becoming a primary
  channel to drive content and services to
  consumers. And if you are planning to create an
  app to reach out to the growing audience
  on-the-go, it would serve you best to follow
  these key strategic steps to avoid costly
  mistakes later. We are assuming you have spent
  time validating your idea through market research
  and have a monetization plan in place.

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Think Detailed Ahead
WEB DEVELOPMENT - WHY IT MATTERS

• A great app starts with a great concept. Start by
  noting down just what you expect the app to do.
  This could be a simple bullet point document on
  high level function that you expect the app to
  perform.
• The next step involves creating detailed product
  specifications and full-featured product
  description. To do this best, think ahead and
  plan before.
• Brand it!
• The look and feel of your app has an overwhelming
  impact on app downloads and consequently,
  monetization. Usually relegated to the backbench
  by many app development firms, we cannot
  overemphasize the importance of branding in
  connecting with the consumer and building trust.

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WEB DEVELOPMENT PHILOSOPHY
What a lot of app developers and publishers may
not know is that retaining users starts before a
download happens.

• Branding done right is instrumental in building
  trust and relationship with clients, plays a
  critical role in appstore and Google Play
  Optimization, and guides effectiveness of
  marketing and advertising campaigns
• Great UI is Crucial - Put your customers first.
  Listen, read, and understand the pain points of
  your consumers. The functions and features of
  your app should be driven primarily by what
  consumers are looking for or even exploring
  latent needs of your target audience and not the
  latest hot technological tools and competitor
  feature set.

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WEB CAPABILITIES

• Spend time developing user case scenarios and
  flows in the user interface design phase. Good
  user interface design does not simply mean
  designing attractive data objects and layouts
  it means developing effective user personas,
  creating user case scenarios and user flows, and
  integrating those into the user interface design.
• Phase it Out - A wholesome app with all desired
  features in version 1.0 may sound like a great
  idea. The opposite is actually true in most
  cases. App creation works best from a long-term
  viability perspective if done in an iterative
  fashion rather than in a linear fashion.

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WEB CAPABILITIES

• The main advantage of the iterative application
  development (IAD) is that it assigns equal
  importance to users and developers and user
  feedback is incorporated into each and every
  iterative phase.
• This results in better understanding of real user
  needs, quick identification of problem spots and
  bottlenecks, and fast resolutions thereby
  creating a better product. Complex app systems
  are also clearer and easy to implement if done in
  an iterative fashion.
• So make sure you break up your complex app system
  into phases by prioritizing functions and
  features.

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WEB CAPABILITIES

• Integrate Marketing Into Design - We all like to
  think, as entrepreneurs and visionaries, that we
  have discovered the next big thing and consumers
  will queue up to try out our app. In reality, our
  brilliant app concepts will need a liberal dose
  of help from outstanding marketing initiatives.
• A good place to initiate your app marketing is
  you guessed it right into the app design. Most
  effective marketing happens when users generate
  content, in the form of social shares, reviews,
  feedback, and general interactions.
• Make sure you have features within the app that
  allows users to communicate with their social
  communities and with your team! The kind of
  features you offer should also be guided by your
  strategic marketing plans.

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WEB CAPABILITIES
INDUSTRY-CERTIFIED MARKETING SPECIALISTS LASER
FOCUSED ON ANALYTICS
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WEB DEVELOPMENT THE WEBTAGE WAY
What We Promise You
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