Web Services – Does Any B2B Company Value Maintenance?

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Web Services Does Any B2B Company Value
Maintenance?
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B2B companies are currently run by the thought of
having a website. These are considered as
essential feed for business. Lets suppose
someone develops a good website. Its generating
right traffic, making product sell like hotcakes,
getting potential leads to the company so on
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If such a website stop functioning properly after
few months what will happen to the business? Its
shakyisnt it? What to do? Maintain your
website! Still struggling with how? Web
administration will do the needful. What if one
doesnt have it? Follow the tips below!
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User Guide Every website has a user guide. Locate
the same. Chalk out information like image sizes,
resolution, alternative text (for accessibility),
and optimization (so images load faster on your
site). It is basically the job of front-end
developers.
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Content Inventory Maintaining the content
inventory will give a big picture of website
content. Either it is manual or automated. N
numbers of tools are available. These are Online
XML sitemap generator or Content Analysis Tool.
They will automatically crawl and generate a
spreadsheet. Manual inventory is slow. It will
furnish what one has.
Hence, maintaining in the form of spreadsheet is
suggested. Any basic inventory will have Title,
URL, File format (HTML, PDF, DOC, TXT etc.),
Author, Physical location (CMS, server etc.),
Metadata, Categories/Tags and Last updated.
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Metadata It describes the website individual
pages that allow search engines to resume the
content of each page. This helps them displaying
relevant search results. It creates the first
impression of your site on search engines.
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Editorial Calender Regularly updating their
websites will help B2Bs rank better. Search
engines crawl the new content faster hence
directing more traffic. Sometimes websites need
uniform updates. This can be achieved through
editorial calendar. Excel spreadsheet or Google
sheet will help do that. Content should base on
feature stories, event listing, news, reports,
updates, announcements, awards, social media and
blog posts.
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Periodic Site Reviews Site content needs a review
at least once in a year. Writing content isnt
literary. Everything needs to be inspected
sites imagery, captions, navigation drop-downs,
and metadata too. During the review, one should
consider Is any fact outdated, any link broken,
messaging still current and effective, have the
needs of my audience changed, photography or
multimedia need to be refreshed, any content
missing, time for a site overhaul, does the site
needs to be incorporated into another so on.
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Any content needs to cater to its target
audience. What are the right keywords? What would
be their reaction? Does the tone need alteration?
All these elements need to gather at the right
place for right results. Any agency offering web
services for B2B company need to let them know of
the importance for web maintenance.