Empowering Digital Marketing by Single Sign On with enhancing Security and Compliance (2)

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Empowering Digital Marketing by Single Sign On
with enhancing Security and Compliance

• In todays world, success of a company often
  rests on a solid reputation and brand value.
  Marketing builds brand name recognition or
  product recall with a company. Marketers aim at
  creating brand equity through various social
  media handles and different marketing tools that
  the customers listen, watch, Like and follow.
  This gives marketers power which is unmonitored,
  something that many marketer are sadly abusing.
  These tools can be used ethically or
  non-ethically by them which in turn can sabotage
  brand value. On exposure to dark side of digital
  marketing one of our clients was struggling on no
  visibility to digital assets and having control
  monitoring to standardize the practice.

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The Challenge

•  Multiple Social HandlesClient works with large
  pool of social handles like Facebook, Instagram,
  Twitter etc for promotional activities, it was
  becoming complex tedious procedure to manage
  track all of accounts
• 2. Operation ComplexityEmployees have to
  remember passwords of different applications
  approximately 30-35 in numbers and signing-in to
  an application for activity has become lengthy
  and time consuming process.
• 3. Misuse of identityWith very less visibility
  to IT team, unscrupulous users could use the
  log-in credentials of unsuspecting employees in
  the organization in order to mask their own
  activities which can be harmful for Brand Image.

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•  No visibilityIT team used to struggle catering
  for ways to find out details of Users/Usage and
  access to the applications (Internal Outside).
  No automatic ways to restrict and monitor
  applications
• 5. Providing entire access to Third Parties for
  social handlesThird party agencies would have
  access to social media handles and application
  accounts related to the business. Third party
  access cannot be restricted to required
  applications.

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The SolutionLeo TechnoSofts Single Sign-On
(SSO) offered optimum solution to the client

• From Operation point of view Helping the client
  on day-to-day basis
• 1.1 Improved Productivity Our SSO helped client
  to improve productive time of user by saving
  efforts in logging in to applications
  signing-in for social handles independently. We
  provided singular dashboard with all permitted
  application and social handles at one place with
  pre authentication. Now user can access all
  application just by signing once in SSO and
  getting access to all applications social
  handles permitted to him/her.
• 1.2 Singular Dashboard for access We provided
  client with singular dashboard where users can
  have a look at all applications and social
  handles in one go which are assigned to him/her
  according to hierarchy.

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• Ease of user access creation SSO offered client
  with ease of creating user access to selected
  applications and social handles according to
  their roles and responsibilities through central
  dashboard.
• 1.4 Co-ordination and control over third party
  vendors SSO provided more control and options of
  co-ordination for IT team to work with Third
  party vendors as they will not have direct access
  to applications and social handles.

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From Security Point of view Enhancing visibility
and Access control for client

• Visibility By monitoring of all the activity
  logs and usage details IT team was able to find
  insights of particular activity performed in
  specific time period on specific application or
  social handle by specific user.
• 2.2 Granting access by roles and
  responsibilities SSO enabled client to grant
  access to its user for the applications which are
  suited to his/her responsibilities only and
  restricting all other access not require for
  his/her work.
• 2.3 Ease of User deletion SSO provided client
  capability to remove access of particular user in
  one go against legacy process of removing user
  access rights from all applications and social
  handles.

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• Secure Credentials SSO enabled client to assign
  users with single sign on to their dashboards,
  securing application and social handle
  credentials in process. An employee, third party,
  outsourced agencies/contractors does not get
  access to credentials of critical marketing
  tools.
• 2.5 Defining access hierarchy SSO enabled client
  to define access based on user hierarchy and
  responsibilities.

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The Result

• Operational
• Ease of Access modification SSO enables
  administrators in adding and removing user access
  required applications/handles
• Maintaining and securing user account
  configuration SSO results in improved security
  through the enhanced ability of system
  administrators. It helps to maintain the
  integrity of user account configuration that
  includes the ability to inhibit or remove an
  individual users access to all system resources
  in a co-ordinate and consistent manner.
• Password Policy Automation SSO features powerful
  password administration options. Now
  administrators can completely automate
  application password change processes,
  eliminating the need for care providers to come
  up with, or remember, passwords that meet your
  organizations strong password requirements.

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• Productivity
• With all passwords secure and employees do not
  have to perform sign-in operations for individual
  applications, it resulted in increased
  productivity.
• Improved Efficiency
• With ease of co-ordination between IT team
  Users Third Party vendors SSO enabled client
  with improved efficiency.
• ABOUT LEO TECHNOSOFTS Intelligence Driven SOC
• Leo TechnoSofts Intelligence Driven SOC is an
  integrated Stack of Security Solutions Security
  Incident and Event Management (SIEM), Identity
  and Access Management (IDM), Privilege Identity
  Management (PIM) and Cloud Access Security Broker
  (CASB), which is built on Security Big Data. Leo
  TechnoSofts Intelligence Driven SOC is the only
  SOC, which can correlate Device Events, Identity,
  Access and Context together to predict advance
  risks and threats across all IT layers. Leo
  TechnoSofts Intelligence Driven SOC has inbuilt
  capability of Security Analytics, which collects
  events from all integrated security solutions to
  conduct analytics on User Behaviors, activities,
  security events threats and Identities.

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About Leo TechnoSoft

• Leo TechnoSoft is Outsourced Software Product
  Development Company with innovation centers in
  LA, Chicago and India. The Company expertise
  covers BI, SaaS based applications, Cloud
  Computing, Cyber Security, Migration,
  Integration, Cross Platform, Testing, Mobility,
  Big Data, Product Development, SharePoint, SaaS
  Tenant and IoT Integrations.
• To know more about our web development service,
  contact us at enquiry_at_leosys.net
• or call us at 407-965-5509.