Digital Marketing Strategies - VertexPlus - PowerPoint PPT Presentation

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Digital Marketing Strategies - VertexPlus

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digital marketing promotes your brands and services on social sites and also increase the visibility of your product on the search engine. – PowerPoint PPT presentation

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Title: Digital Marketing Strategies - VertexPlus


1
http//www.vertexplus.com/digital-marketing
2
What is digital marketing?
  • Digital marketing includes internet marketing
    techniques such as SEO, SMO, Pay Par Click, link
    building.
  • Digital marketing is a marketing technology
    mainly on the internet, but also including mobile
    phones, display advertising, and other digital
    medium.
  • Digital marketing promoting products and services
    using digital distribution and social media
    channels to reach consumers in a timely,
    relevant, personal, cost effective manner.
  • Digital marketing by providing the same method of
    communicating with an audience but in a digital
    fashion.

3
Types of digital marketing
  1. Search engine optimization(SEO)
  2. Par per click advertising(PPC)
  3. Public relations(PR)
  4. Social media optimization(SMO)
  5. Content marketing

4
Search Engine Optimization
  • SEO is one of the first and strongest types of
    digital marketing youll come across.
  • SEO (Search Engine Optimization) is a process of
    providing a rank of web pages on the SERP search
    engine for a set of optimized key phrases. There
    are three major search engine Google, Yahoo,
    Bing, which is a similar but different rule for
    ranking.
  • SEO used to getting the targeted web page on
    top of your targeted search engine as quickly as
    possible in order to get people click on the
    link. SEO contain unique content, targeted
    keywords/key phrases which is important for high
    rank on SERP.

5
Par Per Click Advertising
  • Pay per click also known as cost per click
    (CPC), is a paid advertising framework used to
    target traffic to websites, in which an
    advertiser pays a publisher when the ad is
    clicked. Pay per click usually connected with
    first tier search engine like Google AdWords and
    Microsoft Bing ads.
  • Make money with pay per click advertising, if
    youre using pay per click advertising ads will
    be displayed on your website and you will be paid
    whenever someone clicks on them. PPC is an online
    advertising strategy which is very effective and
    provides fast results by means of visibility and
    easy result tracking.

6
Public Relations
  • Digital PR(public relations) used by brands,
    businesses, product and services to increase
    their online presence through building
    relationships with content writers and online
    users to gain press hits and high quality back
    links.
  • Of all the types of digital marketing PR is most
    likely to result in the most exposure quickly.
  • digital PR increases a brands reach and
    visibility and in turn has a positive effect on
    search engine visibility through onside SEO.

7
Social Media Optimization
  • Social Media Optimization (SMO) is a set of ideas
    with the spacious goal of bringing more users to
    our website and by improving our search engine
    ranking. Social media optimization targets the
    public from social websites to the company
    website, where the additional information can be
    provided.
  • Social media optimization has become an integral
    part of website promotion strategy. It refers to
    optimizing a website and its content to promote
    users to use and share website links across
    social media and networking sites.
  • The concept of SMO is to implement the changes to
    optimize a site so it is more easily linked to,
    highly visible in social media search engines and
    frequently included relevant posts on blogs.

8
Content Marketing
  • Content marketing is a concept of digital
    marketing that uses good content that your
    customers want to read to encourage new sales and
    leads online.
  • Content marketing is marketing strategy that
    involves creation and distributing valuable,
    relevant and consistent content to attract the
    audience and drive profitable customer action.
  • Content marketing is like all the best bits of
    digital marketing wrapped up into one big cuddle.

9
For more information contact us
  • VertexPlus Softwares Pvt. Ltd.
  • Address B-19, 10-B Scheme, GopalPura Road
  • Jaipur Rajasthan 302018 (INDIA)
  • Contact us 91 141 6622222
  • 91 141-6622202
  • http//www.vertexplus.com/digital-marketing
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