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4 Common Mobile Application Remonetization Techniques

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Whether it’s part of your marketing strategy, a new product, or a business in and of itself, almost everyone looking to build an app is interested in making a profit. – PowerPoint PPT presentation

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Title: 4 Common Mobile Application Remonetization Techniques


1
4 Common Mobile Application Remonetization
Techniques
  • Published By
  • Windzoon Technologies

2
  • its part of your marketing strategy, a new
    product, or a business in and of itself, almost
    everyone looking to build an app is interested in
    making a profit.
  • That being said building a fully functional
    mobile app is not inexpensive and you might not
    see any return on your investment if you build an
    app without a proper monetization strategy.
  • So without further ado, lets dive into four of
    our popular methods for making your application
    cost-effective.

3
Here are the 4 techniques we have recommended
  • 1. In-app marketing
  • In-app marketing is a very popular app
    monetization method among free apps. The goal
    here is to store a sizeable user base by allowing
    free app downloads and gather information on the
    people interacting with your app. Then, placing
    relevant ads to your app to make money.
  • Flappy Bird is a great example of in-app ads
    making millions showing general-interest ads on a
    free, simple game.
  • Now, you need a large user base to be able to see
    serious revenue from in-app ads but its
    simplicity makes it one of the most popular app
    monetization methods especially for learners.
  • Mobile advertisements are still a strong model
    and trending up.

4
2. Freemium (Gated Features)
  • Similar to in-app marketing Freemium monetization
    method is also geared towards free apps. The idea
    here is to offer a free to download app, get
    people to use your app and experience what your
    mobile app can do and charge them for premium or
    proprietary features.
  • Simply put your user base has access to your
    apps basic functionality, but certain features
    are gated and cost money to be unlocked.
  • The goal here is to attract users to your app,
    give them a rich preview and get them to pay for
    more once they are hooked.

5
  • Angry Birds is a great example of this
    monetization model. They released a free version
    of their game and kept some of their levels
    gated. Only when users upgraded to the full
    version they were able to play the full game.
  • This was a great move by The Rovio team since
    their game was highly addictive and most of their
    users paid for the full app once they got a taste
    of the game.
  • The benefit of this model is to allow people to
    download your app without hesitating at the
    initial price and get them engaged until they are
    ready to pay a price to continue using your app.

6
3. Paid Applications
  • Paid apps are the apps users need to pay to be
    able to download from the app store. Paid apps
    might cost anywhere between 100 to hundreds of
    dollars and with every app buy, the owner of the
    app make money.
  • In summary paid app monetization model is like a
    pay to play tactic that is propped up by your
    mobile marketing teams ability to convince users
    to purchase your application in its place of free
    substitutes.
  • Paid apps are a bit complex though. With millions
    of free apps flooding the app markets paid app
    owners needs to make sure they explain the
    perceived value of their app with clever
    marketing and a well-structured app store
    listing.
  • It needs to be clear what is it that the users
    are paying for and how your app is different from
    the free competition apps. Most profitable paid
    apps do a great job of selling their apps unique
    features

7
4. In-app Purchases
  • Just like the name says, an In-app purchase
    involves selling physical or virtual goods within
    your app. A wide variety of goods can be sold
    within your app from clothes and accessories to
    virtual goods like extra lives, new weapons,
    movies, and music or in-game currency.
  • The key here is to make sure the in-app purchases
    feel like a natural part of your app.
  • Hipstamatic is a great example of in-app
    purchases. The app comes with free photo filters
    and is fully functional as a free app but you can
    always improve the app experience by purchasing
    more exotic filters.

8
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  • Email Address info_at_windzoon.com
  • Website Address http//windzoon.com
  • Phone number 1 215-254-8675

9
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