MKTG 522 Course Success Begins / snaptutorial.com

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MKTG 522 Course Success Begins / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Complete Course Project (Marketing
Plan) For more classes visit www.snaptutorial.com
Course Project - Final Marketing Plan Submission
1.0 Executive Summary 2.0 Situation Analysis
2.1 Market Summary 2.2 SWOT Analysis 2.3
Competition 2.4 Product (Service) Offering 2.5
Keys to Success 2.6 Critical Issues
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 1 Course Project Marketing Plan
Topic For more classes visit www.snaptutorial.com
Course Project This week, you will begin working
on your Marketing Plan that is due in Week 7.
Click on the Marketing Plan tab in Course Home
for the full details. Submit your Marketing Plan
topic using the Marketing Plan Topic Form found
in Doc Sharing. Please download and review the
Marketing Plan Guide in Doc sharing prior to
beginning your marketing plan. Also, see the
Sonic Marketing Plan Example and Exercises in the
Appendix of your Kotler textbook.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 1 DQ 1 (Market Research) For more
classes visit www.snaptutorial.com Name the six
steps in the marketing research process as
discussed in the Kotler text. Why is it
important to include all of these steps in the
research process? Why is the first step the
most important?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) For more classes visit www.snaptutorial.
com Why is it important for a company to have a
well written mission statement? What key points
do you think need to be included in the mission
statement? Should a mission statement also be
a marketing tool?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 1-7 All DQs For more classes
visit www.snaptutorial.com MKTG 522 Week 1 DQ 1
(Market Research) MKTG 522 Week 1 DQ 2 (Strategic
Marketing Planning) MKTG 522 Week 2 DQ 1
(Consumer Buying Behavior) MKTG 522 Week 2 DQ 2
(Target Market Selection) MKTG 522 Week 3 DQ 1
(Branding) MKTG 522 Week 3 DQ 1 (Competitive
Strategies) MKTG 522 Week 3 DQ 2 (Competitive
Strategies) MKTG 522 Week 4 DQ 1 (Pricing
Strategies) MKTG 522 Week 4 DQ 2 (Marketing of
Services)
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 1-7 Entire Course For more classes
visit www.snaptutorial.com MKTG 522 Week 1 Course
Project Marketing Plan Topic  MKTG 522 Week 2
Course Project Marketing Plan (Draft 1)  MKTG 522
Week 4 Course Project Marketing Plan (Draft
2)  MKTG 522 Week 6 Course Project Marketing Plan
(Draft 3)  MKTG 522 Complete Course Project
(Marketing Plan)  MKTG 522 Week 1 DQ 1 (Market
Research)  MKTG 522 Week 1 DQ 2 (Strategic
Marketing Planning
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 2 Course Project Marketing Plan For
more classes visit www.snaptutorial.com Course
Project - Marketing Plan Submission 1 This
week, your first draft of the Marketing Plan is
due for review and feedback. For complete
details, click on the Marketing Plan tab in
Course Home and download the Marketing Plan Guide
in Doc Sharing. In the first draft of your
Marketing Plan, you will be providing your first
draft, which includes Section 2.0 in your
Marketing Plan. Please remember to go back and
revise these sections based upon the grading
feedback, the readings, lectures, and discussions
throughout the course.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 2 DQ 1 (Consumer Buying
Behavior) For more classes visit www.snaptutorial.
com What are some of the factors that influence
consumers buying behavior? Have the purchasing
habits of your parents and/or grandparents
influenced your buying behavior? If you were to
open your refrigerator and cupboards and compare
the contents with those of your parents, would
you find some brands in common?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 2 DQ 2 (Target Market
Selection) For more classes visit www.snaptutorial
.com   What are some of the challenges faced by
marketers as they attempt to define their target
markets? How necessary is it to fine-tune your
Marketing Plan so that your target market is
clearly defined and measurable? Why is extensive
research necessary for an accurate definition of
a target market?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers) For more classes visit www.snaptutorial.co
m This Tutorial contains 2 Papers Week 3
Assignment Create the Value Market Segmentation
Analysis and a Value Proposition Your U.S.-based
company has decided to explore the possibility of
developing a business based on the organic farm
concept Daylesforddeveloped by Lady
Bamfordwhich is successful in the UK
(daylesford.com). Please prepare a report that
would form the basis of a planning discussion
with your senior marketing managers.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 3 DQ 1 (Branding) For more classes
visit www.snaptutorial.com Procter Procter
Gamble (PG) perhaps epitomizes the ability to
create highly successful brands and marketing
efforts. Read the Breakthrough Marketing case
study about Procter Gamble on page 269 in
chapter 9 of your e-text. Given our study
through the first three weeks, to what do you
attribute PG's success and its ability to
continually grow its business? Were you to
project into the future, what recommendations
would you make to PG marketing executives,
especially as to where the company might be
vulnerable?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 3 DQ 2 (Competitive Strategies) For
more classes visit www.snaptutorial.com As part
of the Marketing Mix, PRICE, P, is important to
the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 4 Course Project Marketing Plan For
more classes visit www.snaptutorial.com Course
Project - Marketing Plan Submission 2 3.0
Marketing Strategy 3.1 Mission 3.2 Marketing
Objectives 3.3 Financial Objectives 3.4 Target
Markets This week, your second draft of the
Marketing Plan is due for review and feedback.
For complete details, click on the Marketing Plan
tab in Course Home and download the Marketing
Plan Guide in Doc Sharing.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) For
more classes visit www.snaptutorial.com As part
of the Marketing Mix, PRICE, P, is important to
the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 4 DQ 2 (Marketing of Services) For
more classes visit www.snaptutorial.com How is
the marketing of services different than the
marketing of a product? What are the challenges
of marketing a service? How is marketing shoes
different from marketing shoe repair?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) For more classes visit www.snaptutorial.co
m This Tutorial contains 3 PPT/Tutorials Week 5
Assignment Your assignment this week is to review
the IKEA Case Study below. While reviewing it,
consider it as background information for your
upcoming presentation to the IKEA Senior
Management Team. More details on your upcoming
PowerPoint presentation to the management team
are provided at the end of the case study
guidelines.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 5 DQ 1 (Channels of
Distribution) For more classes visit www.snaptutor
ial.com As part of the Marketing Mix, Place, or
Channels of Distribution, is important to
understand. What is the difference between Direct
channels of distribution and Indirect channels of
distribution? It has been said that "channels
of distribution may be the best opportunity for a
sustained competitive advantage." Based on your
Kotler text, would you agree or disagree? Why?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) For more classes visit www.snaptutorial
.com Describe Market Logistics. What are some of
the steps necessary for market logistics
planning? Please provide an example.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) For more classes visit www.snaptutorial
.com This Tutorial contains 2 Papers Week
6 Assignment Communicate the Value Communicate
the Value Integrated Marketing Communications
Brief Please select a brand that has a brand
problem. For example, recent player legal
troubles have been a problem for the NFL brand.
Another example is the Bonefish Grill, the
countrys second largest seafood chain after Red
Lobster. Although their check average is more
than 3.00 less than Red Lobster, many consumers
see that brand as expensive.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 6 Course Project Marketing Plan For
more classes visit www.snaptutorial.com Course
Project - Marketing Plan Submission 3 3.5
Positioning 3.6 Strategies 3.7 Marketing Mix 3.8
Marketing Research This week, your third draft
of the Marketing Plan is due for review and
feedback. For complete details, click on the
Marketing Plan tab in Course Home and download
the Marketing Plan Guide in Doc Sharing. In the
third draft of your Marketing Plan, you will be
providing your second draft, which includes
Section 3.0 in your Marketing Plan.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 6 DQ 1 (Marketing
Communications) For more classes
visit www.snaptutorial.com Describe Integrated
Marketing Communications (IMC). Why is it so
important in the 21st century for marketers to
embrace this? What are some of the concerns of
the marketer when it comes to creating an IMC
approach via the promotional mix components of
advertising, public relations, sales promotion,
direct marketing, and personal selling?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 6 DQ 2 (Advertising
Effectiveness) For more classes
visit www.snaptutorial.com Select an
advertisement to which you have recently been
exposed. It can be in any paid communications
medium, such as TV, radio, newspaper, or
magazine. The ad that you select should be one to
which others in the class can easily relate, such
as Verizon's "Can you hear me now?" ads or the
Aflac ad (with the white duck that squawks
"AFFFFLAAAAAAAC!") Evaluate the ad from a
consumer perspective. Why do you feel the ad was
created in the first place? What is the MESSAGE
that the ad is attempting to communicate? What do
you see as this ad's major strengths or
weaknesses? Do you think the ad was a success?
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) For more classes visit www.snaptutorial.
com This Tutorial contains 5 Projects Project
1 A Sister Can Fix It Upholster Shop Project 2
Wall Street Bar Project 3 Pasta
Restaurant Project 4 Louis Vuitton Project 5
Cheesecake Factory The Course Project will
involve you in developing an integrated marketing
communications (IMC) plan for a brand of your
choice. Integrating marketing communications
entails identifying a brand message and then
conveying that brand message through a series of
touch points that are relevant to the target
customer.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 7 DQ 1 (International Markets) For
more classes visit www.snaptutorial.com Kellogg
Company (you know them as Kellogg's, makers of
Rice Krispies, Corn Flakes, and a variety of
other cold cereal products) celebrated its 100th
anniversary a few years ago in 2006. As with many
companies, it has attempted to expand
internationally. To see where Kellogg competes
internationally, view their Brand Portfolio, and
then select the Availability link.
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MKTG 522 Course Success Begins / snaptutorial.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) For more classes
visit www.snaptutorial.com Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however, suggested that
the real culprit was a defective gas pedal. This
resulted in many calls for an investigation, as
the initial claim about the carpeting was seen as
apparent camouflage for a more serious situation,
one that is alleged to have resulted in hundreds
of Toyota cars
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MKTG 522 Course Success Begins / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com