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FOR MORE CLASSES VISIT www.mkt435rank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy – PowerPoint PPT presentation

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Title: MKT 435 Help Bcome Exceptional / mkt435rank.com


1
MKT 435 Help Bcome Exceptional / mkt435rank.com
Education must, be not only a transmission of
culture but also a provider of alternative views
of the world and a strengthener of the will to
explore them
For more Courses
Visit Now
www.mkt435rank.com
2
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 All Assignments
MKT 435 Week 1 Consumer Behavior and Marketing
Paper MKT 435 Week 2 Porsche Case Study MKT 435
Week 3 Part I Consumer Behavior and Marketing
Strategy MKT 435 Week 3 How Attitudes are
Influenced MKT 435 Week 4 Part II Consumer and
Behavior Marketing Strategy MKT 435 Week 4
Examine a Communication Tool MKT 435 Week 5 Final
Consumer Behavior and Marketing Strategy MKT 435
Week 5 Consumer Decision Making Process Analysis
3
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 Week 1 Consumer Behavior and Marketing
Paper
Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed. Find three
specific examples of the companys marketing
strategy and its relationship with consumer
behavior. Examples may include mission/value
statements, print advertising, website content,
press releases, among others. Using these
examples, what is your opinion of how the company
uses the understanding of consumer behavior to
create and implement its marketing strategy?
4
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 Week 2 Porsche Case Study
Read the Porsche case study found in Consumer
Behavior on pages 52-53. Write the answers to the
following questions 1, 2, 3, 4 and 6 at the end
of the case. Use the worksheet to answer the
questions. The paper will need to be 700 to 1,050
words in total length. Format the paper
consistent with APA standards. Click the
Assignment Files tab to submit your assignment.
5
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 Week 3 How Attitudes are Influenced
Write a 1,050- to 1,400-word paper in which you
write about the following scenario
What was your attitude about this course before
it started? What factors influenced
that attitude? How has your attitude
toward the course changed now in the third week
of class? Refer to attitude and
motivation theories as discussed in Chapter 6 to
support your reasoning for the before and after
attitudes you describe. Use specific
examples. Format the paper consistent with APA
standards. Click the Assignment Files tab to
submit your assignment.
6
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy
Write a 700- to 1,050-word paper in which the
team discusses the following A brief
overview of the company and the product and its
marketing strategy. An examination and
discussion of the external factors that influence
the companys target market. Find 5
examples of the companys marketing
communications and discuss each communications
example, addressing how the company recognizes
external factors that influence its consumers
behavior. Examples of Marketing Communications
types are print advertising, press releases,
brochures, flyers, banner ads, etc. Format the
paper according to APA standards. Click the
Assignment Files tab to submit your assignment
7
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 Week 4 Examine a Communication Tool
Choose amarketing communication tool used by a
brand about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc. Create a Poster Board
presentation in which you Present the
communication tool Discuss how
effective it is in attracting and retaining
customers, and communicating the companys focus
on customer satisfaction. Propose 3
ways in which the communication tool could be
improved for effectiveness.
8
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy
Write a 525- to 700-word paper in which the team
explains the roles of family, culture, and
subculture influences on the companys target
market purchasing behavior. Discuss how the
company can use learning and perception theories
in attracting and retaining target market
members. Provide a brief description of the
theory with specific examples of using it in a
marketing communication strategy. Format the
paper according to APA standards. Click the
Assignment Files tab to submit your assignment.
9
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 Week 5 Consumer Decision Making Process
Analysis
Analyze a recent purchase decision you made using
the steps in the consumer decision making
process. The consumer decision making process is
discussed in Chapter 14, pages 341-346. Submit a
detailed outline in which you show the steps you
took in making the purchase decision and the
rationale behind each step. An example of a
detailed outline can be found in the Center for
Writing Excellence. Click the Assignment Files
tab to submit your assignment.
10
MKT 435 Help Bcome Exceptional / mkt435rank.com
MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy
Create and present a 10- to 12-slide PowerPoint
presentation of Part III. Develop a segmentation
analysis of the companys target market. Address
each variable of segmentation (geographic,
demographic, behavioral and psychographic) that
is significant in attracting the target market.
Provide specific examples of product attributes
and benefits for each segmentation variable
identified as relevant. Refer to Chapter 2 for
segmentation variables. What is the
target market for this companys product line?
Discuss the target market in terms of the
segmentation variables. What position
has the company chosen for this product?
Reexamine the five examples of the companys
communications identified in the Week 3
assignment.
11
MKT 435 Help Bcome Exceptional / mkt435rank.com
Education must, be not only a transmission of
culture but also a provider of alternative views
of the world and a strengthener of the will to
explore them
For more Courses
Visit Now
www.mkt435rank.com
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