How Brands Are Embracing VR: Part 4 - When Entertainment Meets Escapism

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How Brands Are Embracing VR Part 4 - When
Entertainment Meets Escapism

• It wouldnt really be a surprise for us to know
  that the entertainment industry is one of the
  biggest consumers of the VR technology. And, when
  we talk of entertainment in India, we can
  certainly not ignore Bollywood. Bollywood is the
  lifeline of Indian entertainment industry and our
  go-to medium of escape. So how would it feel when
  you come across the perfect amalgamation of two
  of the biggest mediums of escape? Simplifying it
  for you, we are here talking about what happens
  when Bollywood meets Virtual Reality. Seems like
  a distant dream? Well, it is not as the
  foundation has been laid and we are not really
  far from the day when we will be able to watch a
  full-fledged Virtual Reality feature film.
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• When it comes to starting a trend and in this
  case, bringing Virtual Reality to Bollywood, it
  can be none other than the King of Bollywood and
  the most tech-friendly superstar around. Giving
  no points for guesses, yes we are talking about
  Shah Rukh Khan. SRK has always been known for
  bringing something new to the table in his
  movies. For all those who love SRK and Kajol and
  their flawless chemistry would love the song
  Janam Janam from their last outing Dilwale. The
  fans would be mesmerized to see the making of
  Janam Janam which shows how effortlessly the duo
  romances each other and needless to say, they
  look lovely!

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• Also, whats special about this video is that it
  has been shot in a very unusual manner. This was
  the first time in India that a song was shot in
  360-degree VR, making it a very immersive and a
  novel experience for the end users. The first of
  its kind in the Indian Entertainment industry.
  You can actually touch and move inside the video
  with your finger up, down or sideways if you are
  watching the video on YouTube on your smartphone,
  to deeply enjoy the 360 view of the making of
  the song. Simply move your phone around or play
  with your touchscreen and scroll around to watch
  the video in an angle you prefer! And just in
  case you have an HMD for your smartphone at your
  disposal, then the experience is out of the
  world. That whole feeling of having your favorite
  stars so close to you cannot be put in words.
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• Shah Rukh Khan shared the video on Twitter and
  wrote, Xperience JanamJanam in a new way!
  Bollywoods first 360-degree video!This is the
  coolest thing I hav done techwise.

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• This was not the only time when Bollywood tried
  their hands at this immersive technology. SRK
  being himself made his co-star Kajol also a
  bigger part of his endeavor. After
  one-of-its-kind experiences of shooting Janam
  Janam in VR, SpectraVR Studios got the
  opportunity to do a special VR interview with
  Kajol. VR has literally made being up, close and
  personal with your favorite stars possible.
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• Well, the big step has been taken by the biggest
  star of the industry and as we said, all we can
  now hope is for a full-fledged Virtual Reality
  feature film. Hope our stars and their stars are
  listening.