BUS 330 Course Future Starts / bus330dotcom - PowerPoint PPT Presentation

About This Presentation
Title:

BUS 330 Course Future Starts / bus330dotcom

Description:

For more course tutorials visit www.bus330.com BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services BUS 330 Week 1 Journal Learning Reflection BUS 330 Week 2 DQ 1 Product Life Cycle – PowerPoint PPT presentation

Number of Views:8
Slides: 24
Provided by: juniorss118

less

Transcript and Presenter's Notes

Title: BUS 330 Course Future Starts / bus330dotcom


1
BUS 330 Course Future Starts / bus330.com
The Best way to predict the Future is to create
it.....To Best way....
www.bus330.com
2
BUS 330 Course Future Starts / bus330.com
BUS 330 Entire Course For more course tutorials
visit www.bus330.com  BUS 330 Week 1 DQ 1 Role
of the Marketing Function BUS 330 Week 1 DQ 2
Products and Services BUS 330 Week 1 Journal
Learning Reflection BUS 330 Week 2 DQ 1 Product
Life Cycle
3
BUS 330 Course Future Starts / bus330.com
BUS 330 Entire CourseQuizzes For more course
tutorials visit www.bus330.com   This Tutorial
includes Weekly Quizzes, you can check quizzes
details individually on our website BUS 330 Week
1 DQ 1 Role of the Marketing Function BUS 330
Week 1 DQ 2 Products and Services BUS 330 Week 1
Journal Learning Reflection
4
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 1 DQ 1 Role of the Marketing
Function For more course tutorials
visit www.bus330.com   Role of the Marketing
Function. What is the role of the marketing
function in business? In 200 to 250 words,
explain the role of the marketing function. What
are some activities of the marketing department?
Explain how the marketing function determines
customer value. Respond to at least two of your
classmates posts. Guided Response
5
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 1 DQ 2 Products and Services For
more course tutorials visit www.bus330.com   DQ 2
Products and Services. It can be harder to sell
an intangible service than a tangible product.
After reading Chapter 3 of the text, pick one of
the cells in Table 3.4 Service Classifications
and name a service offered in that classfor
example, business remodeling service under
consulting and operations. In 200 to 250 words,
describe a service in your chosen category in
terms of the four ways a service is different
from a productits intangibility, inseparability,
variability,
6
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 1 Journal Learning Reflection For
more course tutorials visit www.bus330.com   Think
for a moment about the last product you
purchased. What was the product? What is the
brand name of the product? How would you describe
the customer for this product? What is the
products closest brand competitor? Explain why
you chose this brand rather than the competitors
brand. How did the marketing for the product
influence your purchase?
7
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 1 Quiz For more course tutorials
visit www.bus330.com   Question 1. Which of the
following lists contains all four of the purchase
criteria categories identified as part of the
Four Utilities of Customer Value? Question 2.
Which of the following BEST describes the
Internal Analysis planning tool?
8
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 2 DQ 1 Product Life Cycle For more
course tutorials visit www.bus330.com   Product
Life Cycle. By having an understanding of the
product life cycle, businesspeople can make savvy
marketing choices. What is a popular item today
that youve seen go through the product life
cycle? Explain the characteristics for each phase
of the products life cycle. How can each phase
of the life cycle impact the products brand? You
must use the text and at least one additional
scholarly source.
9
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 2 DQ 2 Product Usage Categories
(Ash) For more course tutorials
visit www.bus330.com   Product Usage Categories.
Visit Minimus.biz (Follow the link located in
required resources), a company specializing in
individually-sized products. Review the different
product categories along the left navigation
panel of the home page. How might these items be
combined to create a usage group like a
convention survival package or campers kit?
Explain the reason for your choice.
10
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 2 Journal Learning Reflection For
more course tutorials visit www.bus330.com   How
would you apply the four ps to a service? Choose
a service you use. What is the service? What is
the name of the business that delivers the
service? Describe the role of the four ps in the
companys marketing for that service.
11
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 2 Quiz For more course tutorials
visit www.bus330.com   BUS 330 Week 2
Quiz Question 1. Retailers fill a market niche
somewhere between low cost/low service and high
cost/high service. Which of the following
examples occupies the highest service/highest
cost market niche? Question 2. What advantage
does use of RFID tags bring to the logistics
function of companies that adopt this technology?
12
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 3 DQ 1 Customer Relationship
Management  For more course tutorials
visit www.bus330.com   Customer Relationship
Management. Choose a water park or other vacation
destination. Create a hypothetical marketing
campaign that uses what youve learned about the
CRM approach. Describe how you might apply
insights about developing long-lasting
relationships with customers to retain or
reactivate past visitors. You must use the text
and at least one additional scholarly source.
13
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 3 DQ 2 Demographics and Trends For
more course tutorials visit www.bus330.com   Demog
raphics and Trends. Appraise the three trends
described by American Demographics as America the
Crowded, The Mighty Mature Market, and The
Consumer Kaleidoscope. Explain how these trends
overlap. Select a trend and describe how it has
contributed to more than one of these population
changes. You must use the text and at least one
additional scholarly source
14
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 3 Quiz For more course tutorials
visit www.bus330.com   Question 1. Which of the
following is NOT one of the nine criteria for
effective segmentation of markets? Question 2.
Which of the following answers is the BEST
example of trigger marketing? Question 3.
15
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 3 Written Assignment (Dramatic Youth
Population) For more course tutorials
visit www.bus330.com   Written Assignment. The
dramatic population growth underway in China and
India is currently dominated by the young. Trends
toward western-style consumption are underway in
both nations. Given the emphasis on the youth
market in the US over the last 60 years (ever
since the baby boom), what can you predict for
marketers in these newly youth-oriented consumer
economies, as they follow the same path?
16
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 4 DQ 1 Functions of Marketing
Management For more course tutorials
visit www.bus330.com   Functions of Marketing
Management. Assume you are the Marketing Manager
for Target or another brand. How would you apply
the four functions of the marketing management
process in your role? In your answer, identify
how a marketing manager might realize when it is
time to focus on one function or another. You
must use the text and at least one additional
scholarly source.
17
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 4 DQ 2 Marketing Plan For more
course tutorials visit www.bus330.com   Marketing
Plan. Imagine you are consulting with a manager
of a business that sells cleaning supplies to
nursing homes. Your client wants to develop a
marketing plan but has a small budget for
marketing his business. How would you show your
client the benefits of a marketing plan?
18
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 4 Quiz For more course tutorials
visit www.bus330.com   Question 1. What
strategic similarity exists between the Question
Marks of the BCG Matrix and the Diversification
strategy in Ansoffs Matrix? Question 2. Why is
planning important to the business function of
marketing management? Question 3. Which of the
following statements was NOT discussed as a
success factor in implementation and control?
19
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 5 DQ 1 Corporate Social
Responsibility For more course tutorials
visit www.bus330.com   Corporate Social
Responsibility. The BP and Toyota cases concern
companies that acted in ways that would clearly
cause harm to the public and/or the planet. To do
so, individuals at many levels played a part. If
you worked in the marketing department of BP or
Toyota, explain your departments responsibility
related to these issues. You must use the text
and at least one additional scholarly source.
20
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 5 DQ 2 Marketing Ethics and
Children For more course tutorials
visit www.bus330.com   Marketing Ethics and
Children Describe ethical considerations with
regard to marketing to children. When the
marketers pitch includes a cause component, such
as a breakfast cereal that promises to provide
breakfasts to undernourished school children,
explain whether this is ethical or unethical
marketing.
21
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 5 Final Paper (Marketing Managers
and Strategy)   For more course tutorials
visit www.bus330.com   Focus of the Final
Paper The Final Paper should demonstrate
understanding of the reading assignments as well
as the implications of new knowledge. The eight-
to ten-page paper should integrate readings and
class discussions into work and life experience.
It may include explanation and examples from
previous experience as well as implications for
future application.
22
BUS 330 Course Future Starts / bus330.com
BUS 330 Week 5 Quiz For more course tutorials
visit www.bus330.com   Question 1. Which of the
following lists was presented in Chapter 10 as a
possible organizational structure for advertising
agencies? Question 2. Which answer conveys an
obligation of employees toward their employers
discussed in Chapter 10?
23
BUS 330 Course Future Starts / bus330.com
The Best way to predict the Future is to create
it.....To Best way....
www.bus330.com
Write a Comment
User Comments (0)
About PowerShow.com