What is Required to Become a Digital Marketer?

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What is Required to Become a Digital Marketer?
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• In our earlier article, we discussed about the
  growth of digital marketing jobs in India. A lot
  of companies are looking for people with broad
  digital marketing skills as well as specific
  skills like SEO, Content Writing, Web Design,
  Social Media and Analytics. Here, we will see
  what skills and education you need to enter in to
  the lucrative field of digital marketing.
• You need to know the basics of marketing have
  big picture mindset, ability to plan and manage
  time be creative and data driven. The intention
  of this article is to help you focus on the
  skills required to be a successful digital
  marketer not to scare you off.

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• Every job needs multiple skills but be successful
  even one of the most menial jobs like a bus
  driver no offence, just wanted to show how
  skilled they need to be. They need to know how to
  drive, driving rules, directions, shortcuts and
  local language. They also need to be good with
  time management and should be physically fit.
• So dont get overwhelmed by the skills required
  to be a digital marketer. You can learn some
  while doing your job. Here are the skills
  required in detail.

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• Basics of marketing digital marketing
• You need to at least know the basics of
  marketing. A degree in marketing is a plus. Some
  universities offer a degree in digital marketing.
  We will discuss about the various courses and
  degrees available for Indians in our courses
  section. Even if you dont have a degree in
  marketing, you at least need to have general
  interest in marketing. Moreover, you can know the
  basics of marketing very easily. There are many
  resources online.
• As discussed in our what is digital marketing
  article, digital marketing involves some key are
  like Search Engine Optimization (SEO), Social
  Media Marketing

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• (SMO), Content Marketing, E-Mail Marketing, Pay
  Per Click (PPC), Website Design and Development
  and Web Promotion. You need not specialize in all
  these but have a good understanding.
• Creativity
• There is more competition than ever in digital
  marketing industry today. One thing that
  differentiates successful digital marketers from
  the rest is the creativity. You need to have that
  curiosity and ability to see the things
  differently, look for hidden patterns and
  generate ideas, alternatives or possibilities.
  Whether you are assisting web designers in
  building a website or defining a social media
  marketing strategy, your creativity decides your
  success.

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• Ability to plan and manage time
• As a digital marketer, you will be responsible
  for the overall digital marketing strategy of the
  project. You need to study your clients
  business, their credentials, their competition,
  user behavior in that industry and define a plan.
  The competition is always working so you need
  to keep defining and adjusting your strategy to
  win. You have to be on top of the game.
• Also, digital marketing is a vibrant industry
  things keep changing rapidly. As your clients
  business is in your hands, you cannot sit on
  things for long time. You need to take right
  action and quickly.

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• Data analysis
• One of the most crucial things that separate
  digital marketing from regular marketing is data.
  Unlike traditional marketing, you will have a lot
  of data how many people your marketing efforts
  are reaching, how many people are visiting your
  website, what visitors are doing on your website,
  how many visitors are converting to sales, and so
  on. You will have to know the tools to access the
  data, collect it, analyze it and make informed
  decisions. You should enjoy playing with numbers.

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• Big Picture Mindset
• As a digital marketer, you may not be building a
  website from the scratch you will be
  communicating your marketing strategy to multiple
  teams Website Design, SEO, PPC, Content and Web
  Promotion. You will know each of these aspects
  and how to join them together for a better online
  marketing success. You will zoom in to guide
  these teams and at the same time zoom out to see
  if your efforts are going in the right direction.

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• Know the Lingo
• You need to know the industry jargon as a digital
  marketer. Unless you know the metrics, you will
  not be able to communicate with other team
  members properly. We have a comprehensive digital
  marketing glossary for your reference. You also
  need to keep yourself abreast with the latest
  developments in the industry internet usage and
  online user behavior, updates to search engine
  algorithms, etc.
• See one thing I would like to tell you here is,
  you may not have all these skills or qualities,
  but one thing you MUST have is passion to
  succeed in digital marketing. This is what makes
  you learn the subject, stay updated on industry

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• news, sit late in the night to study user
  behavior, attend industry meetups and conferences
  and finally make your way to succeed in a digital
  marketing job.
• Just wanted to share my all time favorite words
  by Steve Jobs
• Your work is going to fill a large part of your
  life, and the only way to be truly satisfied is
  to do what you believe is great work. And the
  only way to do great work is to love what at you
  do. If you havent found it yet, keep looking.
  Dont settle. As with all matters of the heart,
  youll know when you find it. And just like any
  great relationship, it just gets better and
  better as the years roll on. So keep looking
  until you find it. Dont settle.

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• Digital-Marketing-Course.org is an initiative to
  educate Indian students on career in digital
  marketing. Whether you want to know what is
  digital marketing or looking for a comprehensive
  guide on digital marketing course, career, jobs,
  etc., this website is a must visit.