Trendsetting Changes Expected in Content Marketing for 2017

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Trendsetting Changes Expected in Content
Marketing for 2017

• Digital Marketing Services

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Segmented Content

• Many websites find difficulties engaging each
  of their specific audiences in an efficient
  manner. Website content segmentation is the
  method of presenting your online content in a
  clear, concise and unique way to each of your
  website visitors. By segmenting the audience
  into smaller groups, brands allows delivering
  content that will resonate better.

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Multimedia Content

• Content has become visual over a few years.
  Marketers recognized the power of an image long
  ago. The power of video is visible on Facebook
  from past two years, with 500 million users now
  watching a Facebook video every day. These are
  well-established forms of media in present day.
• GIFs are becoming more popular, with Gipsy
  recently raising an additional 72m in
  funding.Facebook has rolled out 360-degree photo
  publishing. Finally, numerous companies,
  including Youtube and Facebook, and soon
  Instagram, are broadcast live video.

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Interactive Content

• Interactive content Is where the action is
  now trending! Interactive content is
  professionally developed and designed content
  that enables the readers to choose different
  paths in the content, click on sections that are
  of interest and are applicable, and that is more
  entertaining than the standard text heavy content
  we see today. In simple terms, Interactive
  content is a improved way to educate, entertain,
  and engage the audience.
• Interactive content is one of the best way
  to have a conversation with your readers.
  Interactivity brings the dynamism and persuasive
  power to a landing page, email, blog, paid
  social media ad or anywhere else there are
  chances to find your audience. The strategies
  behind, why it works is because humans can't
  resist the call to test themselves, compare,
  compete, share their opinion, and have fun.

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• By now we are aware that content marketing is one
  of the most essential key for the success of Seo.
  We need to get update with the growing changes in
  order to increase ROI, this can be done well by
  approaching the best SEO Companies who are here
  to improve your online visibility in search
  engines.

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Personalized Content

• Content that is created to focus a specific
  people and personas. This enables the content to
  be of as much valued as possible to the readers.
  Delivering personalized experiences to the
  customers is clearly the top priority for
  marketers. In fact, 94 of senior-level
  executives believe providing personalization will
  prove to be critical or essential key to reach
  the customers in 2017. A study states that
  marketers that provide personalized web
  experiences are likely to get the double digit
  returns in marketing performance and responses.

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