Shopping cart solutions sydney - Sigma Infotech

1
Ecommerce Fears of Online Shoppers that Might Be
Killing Your Sales
2
Online Shoppers

• Theres no denying that the ecommerce world has
  incurred a rapid growth in the number of online
  stores as well as online buyers.
• However, we cant also deny the fact that online
  sales revenue loses a whopping 9.1 billion every
  year because of cart abandonments.
• But, why do some online shoppers have to abandon
  the cart full of items they intended to buy? Why
  do they leave the store without making a purchase
  when they landed on the website to shop in the
  first place?

3

• Well, more often than not, it is ecommerce fears.
  
• When people shop online, specifically from a new
  or unfamiliar website, they are jittery and
  concerned about the authenticity of the supplier
  or retailer. Doubts and fears in their mind cause
  them to change their buying decision.
• So, what are these shopping fears that prevent
  many visitors from becoming payable customers?

4
Lets have a look

• Is this company for real?
• Is this store safe to make an online purchase?
• But I cant exactly tell what the product is
  like?
• Am I sure to receive my product once I order it?
• What if I dont like the product when I actually
  receive it?
• Conclusion

5
Is this company for real?

• Shopping with an online store that customers
  cannot see and experience physically can be a
  hard decision to make. Lack of validity and
  credibility in an online website may bounce
  potential customers away from the store without
  even having browsed their offerings.
• Solution
• A well-designed, sophisticated website that makes
  for easy navigation and depict clear visuals
  helps build a hassle-free user experience, which
  ultimately leads to more sales.

6
Is this store safe to make an online purchase?

• With the increasing number online credit card
  fraud and identity theft incidents every year, it
  comes as no surprise that many online customers
  are concerned that their essential information
  may be stolen when they make an online purchase.
• Solution
• Trustmarks that depict trust and authenticity of
  the business and logos from recognised
  accreditors that assure that your store is safe
  to purchase go a long way to ease security
  anxiety amongst customers.

7
But I cant exactly tell what the product is
like?

• One of the major concerns with ecommerce shopping
  is that one cant feel, touch or smell a desired
  product like in offline stores. This makes
  consumers who largely rely on the sensory aspect
  of shopping more uncertain and jittery about
  their online purchase.
• Solution
• High resolution images of products from
  considerate angles, good, descriptive text copy
  and even short videos showing the product in
  different situations and uses can work wonders
  for the shoppers encouragement and trust.

8
Am I sure to receive my product once I order it?

• Many people fear of placing an order and never
  receiving it. Online buyers, particularly those
  who prefer to pay online for their purchases, are
  often concerned about the delivery of the
  product.
• Solution
• Incorporating the facility of automated
  conformation messages and tracking functionality
  into your website will allow customers to track
  their product every step of the process and rest
  assured of the timely delivery.

9
What if I dont like the product when I actually
receive it?

• Many a shopper are afraid that if they buy an
  item and it doesnt fit them or is not what they
  expected, theyll be stuck with the purchase.
• Solution
• A transparent return policy that is fair for both
  the customer and the business can help reduce
  uncertainty around shoppers buying decision. By
  providing shoppers with an easy and smooth way to
  make returns and exchanges, you can encourage
  them to continue their shopping with you and
  return for more purchases in the future.

10
Conclusion

• While there certainly exist ecommerce fears in
  every first-time buyer to an online store, it is
  not that you can do nothing about it.
• By reinforcing your website, you can build
  long-lasting trust and increase integrity and
  reliability around your brand. Work with a
  professional ecommerce development firm that
  offers custom tailored shopping cart solutions in
  Sydney to convert your feeble website into a
  reliable online store.

11
Contact Us

• Sigma Infotech
• Suite 610/12 Century Circuit
• Baulkham Hills, NSW, 2153
• 1300782023
• http//www.sigmainfotech.com.au/