Secretes to Successful Outdoor Advertising Companies in Dubai

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TBI Media
http//www.tbimedia.co/marketing-advertisin
g-dubai.html
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Secretes to Successful Outdoor Advertising
Companies in Dubai

• Target audience
• Campaign length
• Repetition
• Competition
• Impact
• Location
• Value

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Target audience
Many outdoor advertising platforms boast
significant audiences. But if they dont target
the audience you need, your campaign will be
ineffective. Most of outdoor advertising
companies in Dubai focus on to engage the
audiences
Campaign length
The most common outdoor advertising channels
often involve large format sites, e.g.
billboards. But these sites can be too expensive
and have short campaign lifecycles, making them
unsuitable for many smaller businesses.
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Repetition
Creating repetition through a high volume of
adverts can be expensive. Instead, choose a
low-volume, high-repetition platform.
Competition
Some outdoor advertising platforms may include
competitor adverts. Avoid public transport or
billboard advertising that feature several
adverts simultaneously, meaning you are competing
for your audiences attention.
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Impact

One innovative idea or message per campaign is
usually the best approach to create consistency,
impact and repetition. Use simple, but effective
language and images to help your advert attract
attention and engage your audience.
Location
Check to see if the proposed location is suitable
to capture your target audience and that there
are not too many other adverts in the same
location that may dilute your campaign.
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Value
Dont choose an advertising platform purely based
on cost. Instead, assess the true value of that
platform to your business. Marketing and
advertising companies in Dubai mostly prefer cost
less advertising to increase the value of your
business.
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