Top 5 Lead-Generating Ideas for Your Content Marketing

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Top 5 Lead-Generating Ideas for Your Content
Marketing
Presented By, Valasys
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What is Lead Generation?

• In marketing, lead generation is the initiation
  of consumer interest or inquiry into products or
  services of a business.
• Leads can be created for purposes such as list
  building, e-newsletter list acquisition or for
  sales leads.
• The methods for generating leads typically fall
  under the umbrella of advertising, but may also
  include non-paid sources such as organic search
  engine results or referrals from existing
  customers.

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Lead-Generating Ideas

• Produce an e-book
• Host a webinar
• Host real-life events
• Create white papers and guides
• Write consumer case studies

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Produce an e-book

• Total revenue from e-book sales are expected to
  hit 8.7B in 2018 112M readers by 2020
• Importance of e-books
• Educate potential leads
• Let me show what I know
• Capture leads in the sales funnel

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Host a Webinar
To host a webinar to generate leads, mostly
recommended method is qualifying questions on the
webinar sign-up page to see what your
participants want from the activity. You can ask
questions to gauge their interest in your
products or services, or questions about where
they are in the sales cycle.
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Host a Real-Life Events

• Industry events bridge the gap between the online
  world and offline is Content Marketing

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Create White Papers and Guides
White papers still matter and will generate leads

• Title  Catch the readers attention right away,
  all while conveying the papers subject matter.
• Content  Expound on the title, zeroing in on a
  particular aspect of the customers purchase
  journey (something youll have to decide on).
  Whatever the case, the content has to be helpful
  even if the reader wont buy your product or
  service.
• Promotional plan  Distribute copies of the white
  paper to your sales team and run through its
  content. Include the white paper in your social
  media outreach campaign, email marketing
  campaign, or external advertising efforts.
• Lead strategy  Instead of following up with a
  buy now call to action, you can respond to the
  lead in the most benign manner possible offering
  more information. Perhaps send an email asking if
  the reader wants to download another white paper,
  sign up for the next webinar, or join a future
  event.

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Write Consumer Case Studies

• Case studies are the 3rd-most effective B2B 
• Case studies can tell stories - good stories. It
  can be a success story of a product or service,
  or a solution (or solutions) to a particular
  problem encountered by customers, complete with
  the steps to fix the issue.

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• Valasys Business Solution
• www.valasys.com
• info_at_valasys.com
• 91-20-65801213