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MKT 447 Course Great Wisdom-tutorialrank.com

• MKT 447 Entire Course (UOP Course)

• MKT 447 Final Exam Guide (UOP Course)

• MKT 447 Week 1 Individual Advertising Past and
  Present Paper (UOP Course)
• MKT 447 Week 1 DQ 1 (UOP Course)
• MKT 447 Week 1 DQ 2 (UOP Course)
• MKT 447 Week 2 Learning Team Advertising Plan and
  Creative Brief (UOP Course)

• Multiple Choice Choose the correct response for
  the following questions.
• 1. As a consumer you are exposed to hundreds and
  maybe even thousands of commercial messages every
  day. These messages may appear in the mass
  media, as even sponsorships, telemarketing calls,
  or even as e-mails. The correct term for all
  these commercial messages

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MKT 447 Course Great Wisdom-tutorialrank.com

• MKT 447 Week 1 DQ 1 and DQ 2 (UOP Course)

• MKT 447 Week 1 Individual Advertising Past and
  Present Paper (UOP Course)

• What is advertising? How does it differ from
  marketing? How does your company, or a company
  that you are familiar with, use advertising?
  Provide an example.-

• Advertising Past and Present Paper
• Resources Internet, University Library
• Select a print advertisement from before 1970 for
  a product or service that is still in existence.

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MKT 447 Course Great Wisdom-tutorialrank.com

• MKT 447 Week 2 DQ 1 and DQ 2 (UOP Course)

• MKT 447 Week 2 Learning Team Advertising Plan and
  Creative Brief (UOP Course)

• What is perception? Why does each consumer see a
  product differently? How does this affect the
  consumer decision-making process?
•  
• Why is market segmentation important?

• Advertising Plan and Creative Brief
• Your Learning Team has been selected as the ad
  agency for Baderman Island, a fictitious company
  located in the list of Virtual Organizations.

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MKT 447 Course Great Wisdom-tutorialrank.com

• MKT 447 Week 3 DQ 1 and DQ 2 (UOP Course)

• MKT 447 Week 3 Individual Effective Advertising
  Planning and Implementation Paper (UOP Course)

• What is the role of emotional appeal with
  effective advertising? Would you consider humor
  to be an important element for effective
  advertisements? Why or why not? In what
  circumstances might humor not be appropriate?
• What are the keys to creating effective copy and
  design for advertisements?

• Effective Advertising Planning and Implementation
  Paper
• Resources Internet, University Library
• Select a product with which you are familiar.
• Obtain faculty approval for your selected product.

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MKT 447 Course Great Wisdom-tutorialrank.com

• MKT 447 Week 4 DQ 1 and DQ 2 (UOP Course)

• MKT 447 Week 4 Learning Team Advertising,
  Creative, and Media Strategies Paper (UOP Course)

• What is media strategy? Why should your media
  strategy mirror your marketing strategy? How
  does your target market's media consumption
  affect the strategy?
•  
• What are the pros and cons of various media
  selections?

• Advertising, Creative, and Media Strategies Paper
  
• Resources Advertising Plan and Creative Brief
  assignment from Week Two, Internet, and
  University Library.
• Select the advertising objectives developed in
  the Advertising Plan and Creative Brief
  assignment.

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MKT 447 Course Great Wisdom-tutorialrank.com

• MKT 447 Week 5 Individual Future Trends in
  Advertising Paper (UOP Course)

• MKT 447 Week 5 Learning Team Final Advertising
  Campaign Presentation (UOP Course)

• Future Trends in Advertising Paper
• Resources University Library, Internet
• Write a 1,400- to 1,750-word paper in which you
  identify a minimum of three key trends that might
  affect advertising in the future for example,
  regulatory, Internet and interactive media,
  globalization, innovation, and so forth.

• Final Advertising Campaign Presentation
• Resources Advertising, Creative, and Media
  Strategies Paper, Internet, University Library
• Prepare a 15- to 20-minute Microsoft PowerPoint
  presentation, with speakers notes, consisting of
  a minimum of 12 to 15 slides.

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