17 Ways Emotional Intelligence can be used to Improve Customer Engagement - PowerPoint PPT Presentation

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17 Ways Emotional Intelligence can be used to Improve Customer Engagement

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Seeing how a customer is answering to the agent will help realize the opinion of a customer about the company itself, while at the same time help in pointing out the inept agents who can be trained further for perfection and agents whom you can remove from the company. – PowerPoint PPT presentation

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Title: 17 Ways Emotional Intelligence can be used to Improve Customer Engagement


1
17 Tips to Improve Customer Engagement Using
Emotional Intelligence
2
Introduction
  • Emotional intelligence is the skill to identify
    emotions of your own and react accordingly to the
    customers therefore it is greatly different from
    practical intelligence.
  • In all type of businesses and especially in a
    customer to business situation such as the call
    center, it is gradually being accepted that this
    emotional intelligence has a great and deep
    impact in Human Resources.

3
Tips to Improve Customer Engagement
  • Appreciate Emotionally Intelligent Client
  • Always Focus on Customers
  • Train Your Employees Regularly
  • Use Data from CRM
  • Try Bonding with Customers
  • Use Technology
  • Emphasize on Teamwork
  • Find New Ideas
  • Increase Customer Engagement
  • Respect Customers Emotional Intellect
  • Know Emotional Intelligence
  • Appoint People Apt for Job
  • Dont be Rude
  • Be Polite Professional
  • Agents Should be Emotionally Aware
  • Be Aware of Customers Temperament
  • Never Give your Opinion

4
Recognize Customers Emotional Intellect
  • Always remember that finally customers decide
    the extent of the engagement that they will have.
  • In simple terms, the higher the customer
    satisfaction is the better the relations would be
    and the better the relations the higher the
    chances of customer are returning to your company
    for further transactions.

Know Emotional Intelligence
  • Emotional intelligent has five different parts
    including self-awareness, motivation, empathy,
    social skills and self-regulation.
  • Knowing this important step and supplying the
    information to superior software for assessment
    will help your agents establish a bond with the
    customer easily.

5
Appoint People Apt for the Job
  • It is vital to know that you must select agents
    based on not only their career maps and resumes
    but also based on their temperament.
  • Always check whether they are moody or hot
    headed, are they able to treat your clients with
    respect even if the customer is out of line for
    the moment, and whether they are team players or
    not.

Dont be Rude
  • Any member of the team who uses improper social
    signs, such as abusive behavior and being rude,
    or behaving scornfully with the customers and
    superiors, must either be trained for act better
    or fired from the company.

6
Be Polite Professional
  • Positive wording, calm professional conduct, and
    an understanding approach for the unhappy
    customer (if any) is the correct way to solve a
    customers concern.
  • Otherwise customers might just walk away from
    your brand.

Be Emotionally Aware of Problem
  • Your employees must be emotionally aware of what
    is wrong or right with the customer before making
    a decision immediately.
  • Let the customer talk for as long they want to
    before summarizing their problems or issues.

7
Be Aware of Customers Temperament
  • The awareness of what temper your customer is in
    is the easiest way to speak personally yet
    formally with the customers they are handling.
  • They should not be cautious in offering
    apologies and gratitude at any cost and be warm
    and considerate to them even if things are chaos
    on the other side.

Never Give your Opinion to Clients
  • Agent should never ever tell the customer what
    they should buy and how they should feel.
  • Even the simple phrases like calm down can
    cause the customer to feel trapped in the
    decisions the agents make for them and even more
    restricted when it comes to expressing emotions.

8
Appreciate the Customers Who Knows You
  • Emotionally intelligent customers will do
    everything he or she can to express their needs
    without the unappreciated help of your agents.
  • They come with the knowledge of what to look for
    in your company so leave the decision to them
    unless expressively asked for.

Always Focus on Customers
  • The focus should always be on the customer and
    the customer alone.
  • Your agents should not have any issues or bias
    against any customer regardless of their gender
    or age or nationality and definitely should not
    judge them based on their purchasing power.
  • They should be able to treat all customers
    equally.

9
Train Employees Regularly
  • Engage your employees into training procedures
    which will help in increasing their emotional
    quotient or intelligence by selecting a proper
    software tool.
  • If you are unsure about the pricing of the
    software tools you will need to help you train
    the employees, a proper research of call center
    software pricing should be more than enough to
    help you out.

Use Data From CRM
  • You can use data from call center management
    software that give insights in to customer
    behavior to conduct classroom training programs
    to help your employees review and learn about
    different customer scenarios that might arise,
    such as dealing with an angry or confused
    customer.

10
Try Bonding with Customers
  • Agents should strive to move past the
    purchasing transaction and aim to bond with the
    customer through various information such as,
    online activity and challenges.

Use Technology
  • Use live chats, phone calls and emails to help
    the customers who have problems on the purchase
    of your products.
  • Have a lot of options open to them so that they
    can feel comfortable in their own way.

11
Emphasize on Teamwork
  • To discover emotional intelligence, ensure that
    team work is present where each team member help
    each other, weaker member to overcome the
    challenge of handling a customer.
  • It will help them work together and solve issues
    faster.

Find New Ideas
  • Think about ways your agents can work upon the
    customer to turn loyal to your company.
  • One of the ways this can be done is listening
    and incorporating consumer feedback via email
    from individual customers and showing them
    gratitude as soon as they complete the survey.

12
Increase Customer Engagement
  • Customer engagement boosts profit of your
    company, increases its margin, share price and
    ROI.
  • For the engagement of your customers an
    exceptional buying experience is an absolute
    requirement.
  • Use call center software solutions
    comparison charts to pick out the best software
    to let you handle this easily.

13
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14
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