Outdoor Campaign For Zee Classic's Ye Aaj Ka Classic Hai with Arjun Kapoor

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Outdoor Campaign For Zee Classic's Ye Aaj Ka
Classic Hai with Arjun Kapoor
Indias premier Hindi movie channel, Zee Classic
has engaged hoardings across Mumbai to promote
its new show Ye Aaj Ka Classic Hai with Arjun
Kapoor. Executed by Global Advertisers, the OOH
promotion of Ye Aaj Ka Classic Hai with Bollywood
heartthrob Arjun Kapoor successfully captured the
attention of audience. For the first time in
Television history, any channel will give every
decade of Bollywood films, its own dedicated
time.    Speaking on the campaign, Sanjeev Gupta
, MD, Global Advertisers, said We have executed
outdoor campaigns for Zee network in the past
and Ye Aaj Ka Classic Hai is a very interesting
concept as its slogan says Ye Aaj Ka Classic Hai.
Yahan Har Zamane Ka Apna Time Hai. We truly
appreciate their marketing strategy for this
show. We are sure that the channel will get good
TRPs of the show.    Some of the initial themes
of this show are Shandaar Sixties (Mon-Fri 10am)
The 70s Mix (Mon-Fri 1 pm), Best of 80s/90s
(Mon-Fri 4pm 7pm) and BW Classic (Every
Sat 7am).
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