Conventional Marketing Vs Digital Marketing

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Conventional Marketing Vs Digital Marketing
Demystified

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  Here we Go..

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marketing gimmick with Television, Newspapers,
Mailers, brochures, Billboards and Radio

• The evolution of conventional marketing for the
  product and service awareness started back in the
  era of the printing press with black and white
  television that reigned for the last 60 years.
  Some form of conventional marketing with the
  popular medium like Television, Newspapers,
  Mailers, brochures, Billboards and Radio use to
  be the core center of attraction to engage people
  for the great marketing gimmick.

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digital marketing Technological innovations

• With the dot-com era of the year 2000 onwards the
  conventional marketing faded almost with the
  advent of digital marketing. Technological
  innovations expedited in the form of tech power
  of high-speed access to the internet on the
  smartphone. The two main pillars of marketing,
  conventional and digital are the byproducts of
  technology evolution, as conventional reigned in
  the past and digital is reigning in the present.

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There are three facets of conventional marketing

• Print marketing. This kind of marketing is
  advertising in paper form as it makes use of the
  newspaper in circulation to highlight all the
  advertisements. Although print marketing is the
  oldest form of advertising, now-a-days it lags
  behind the digital form of marketing via Internet
• Broadcast marketing This includes advertisements
  through television and radio. As with the
  technological advancements in the form of the
  internet, radio is completely outdated but proves
  effective to advertisements.
• Direct mail marketing In this form of marketing
  printed materials in the form of brochures.
  Postcards and letters were used for sales
  promotional activities.

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the broadcast marketing conventional modes of
advertising

• Out of these conventional modes of advertising,
  the broadcast marketing is still in use as
  mid-sized companies and large corporations make
  use of television advertisements to capture the
  instant attention of the viewers. Television is
  the biggest innovation till date and we have 99
  of households worldwide possess at least one
  television. Any advertisement that comes in the
  mid of an interesting reality show, daily soaps
  or breaking news can sure have a magnetic effect
  on the prospects tuned into the TV for a while.

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Conventional marketing faded by the swift
Digital marketing

• Although the advertisements on the TV is the most
  expensive form of marketing, getting the speedy
  notice in front of so many viewers at the same
  time can harvest vast results on the
  advertisements conversion. Talking about the
  print media, the days for this form of print
  advertisements is not completely gone but slowed
  for a decade. There are two types of people one
  who likes news getting read from the early
  morning newspaper for the fresh start of the day
  and the other tuning in for the television for
  the news updates. On the other hand, direct mail
  marketing of brochures, postcards, and letters
  are almost vanished in the digital revolution of
  the internet.

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Internet Digital uprising

• Digital uprising with the advent of world wide
  web past the year 2000 caught the attention of
  the advertisers as it opened various cheap
  alternatives as compared to the conventional
  marketing.
• The rapid progress on the internet with the
  evolution of more responsive newer websites touch
  some 1 billion websites mark reining the
  cyberspace by 2016.
• There is a total of 2.2 million and more android
  apps with newer features and functionalities
  capturing the interest of the users day by day.

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Futuristic social media marketing is easy and
fast

• This mix of the big influx of websites and mobile
  apps opens a wide scope of advertising
  opportunities for the companies and corporate
  sectors altogether. In the midst of all these,
  the social media sites multiplied the interest of
  the people.

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Social media marketing

• Facebook having 1.71 billion monthly active
  users, 317 million monthly active users on
  Twitter and 450 million members on LinkedIn opens
  lots of advertising opportunities.
• Targeting such great online users with strategic
  web designing development form of digital
  marketing campaigns is almost instant, easy and
  effective.
• Digital marketing is the new norm of online
  advertisements as it gives the competitive
  advantage by creating and developing the brand
  image, awareness, and loyalty.
• Google Analytics, Google Webmaster tools, Google
  Ad words are some of the digital marketing
  platforms for organic and paid advertising.

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Search engine marketing

• Search Engine Marketing and Search Engine
  Optimization help to track and manage customers,
  boost customer engagement effectively and
  efficiently.
• Social Media Marketing runs marketing campaigns
  in different social channels strategizing with
  blogging, Web content writing email marketing.
• Facebook Ads are the simplest way to catch up
  with the online promotion of the business to
  target large viewers with different demographics.
  

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Expedited digital marketing with the all new
trends in social media

• The all-new focus on digital marketing shifted
  towards online videos, as this YouTube platform
  has emerged as the top most powerful search
  engine for maximum searches carried out by the
  audience day and night. The brand new innovative
  concept of 360-degree videos or immersive videos
  are equally popular on YouTube as it meets the
  changing viewership of the users. Videos of this
  type are shot and the view is recorded in every
  direction by an omnidirectional camera. The
  sudden jump in the virtual innovation makes
  Facebook place 360-degree video ads on its social
  networking site to tap the variable viewership of
  the end-users.

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Twitter opens digital ads

• Twitter a microblogging platform too started off
  with the celebritys maximum engagement as they
  updated their twitter handle with the
  up-to-the-minute updates offering a bonding with
  the fan following. On the other hand, LinkedIn is
  a professional social networking site loved by
  the professionals to strengthen the
  professionals bonds with a huge database of.
  These top social networking sites are loved
  globally for the connected information flow
  between the user opens a new avenue for digital
  marketing, as more and more business house is
  trying for online branding with these online
  platforms. This sudden surge in global innovation
  can better be put into words with the famous
  quotes of Bill Gates

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Futuristic marketing on the rise

• Never before in history has innovation offered
  promise of so much to so many in so short a
  time. -Bill Gates
• Although conventional marketing lost the charm
  with new forefronts of digital marketing even
  digital marketing will be outdated with the new
  rise of the Internet of technology (IOT). New
  forms of advertisements will take place as more
  and more research and innovation are carried on
  in this futuristic technology.