Social Media Posting Guide and Worksheet

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Social Media Worksheet for Balanced Posting
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• Pictures of
• Family
• Pets
• Friends

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Pictures of

• Family
• Pets
• Friends

• Staff
• Social Events

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• Show more of your personality
• Start conversations

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• Show more of your personality
• Start conversations
• Posts might be colorful and scenic

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• Great info to share

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• Great info to share
• BUT you must be sincere
• Motivations MUST be pure

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• You can make valuable, shareable content for
  your viewers
• You wont give away all your business

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• You can make valuable, shareable content for
  your viewers
• You wont give away all your business
• You increase your authority in the field

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• You can make valuable, shareable content for
  your viewers
• You wont give away all your business
• You increase your authority in the field
• You can attract new clients

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You are at the coalface of industry knowledge
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• You are at the coalface of industry knowledge
• Be generous with your expertise when posting

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• You are at the coalface of industry knowledge
• Be generous with your expertise when posting
• Informative content will be shared
• It will also be viewed more than once

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• People like to see that their experts are
  passionate about their area of endeavour.

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• People like to see that their experts are
  passionate about their area of endeavour.
• Let this side of your personality come through.

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• People like to see that their experts are
  passionate about their area of endeavour.
• Let this side of your personality come through.
• Show your excitement.

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• You are well placed to break news of the latest
  developments in your industry.

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• You are well placed to break news of the latest
  developments in your industry.
• It will establish you as a frontrunner.

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• You are well placed to break news of the latest
  developments in your industry.
• It will establish you as a frontrunner.
• It may lead to new work implementing new
  strategies.

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• Have fun with it.
• Laugh with people, not AT people.

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• Have fun with it.
• Laugh with people, not AT people.
• Humor is extremely shareable.

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• Have fun with it.
• Laugh with people, not AT people.
• Humor is extremely shareable.
• If it makes you laugh, and doesnt hurt anybody,
  it should be a good post.

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We all have lots to laugh about in ourselves.
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• We all have lots to laugh about in ourselves.
• Social media is just the place to see the
  lighter side of yourself.

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• We all have lots to laugh about in ourselves.
• Humor will relax people and provide a
  conversation starter.
• Social media is just the place to see the
  lighter side of yourself.

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Be sparing with these.
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• Be sparing with these.
• Be sure to offer value.

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• Be sparing with these.
• Be sure to offer value.
• Success here will depend on relationships you
  have built.

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• Be sparing with these.
• Be sure to offer value.
• Success here will depend on relationships you
  have built.
• Dont be too sales-y.

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Buying comes from a point of pain.
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• Buying comes from a point of pain.
• Tell stories about the pain and the solution.

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• Buying comes from a point of pain.
• Tell stories about the pain and the solution.
• It can be subtle - An image of a great fashion
  item can trigger that point of pain.

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Its a visual medium, so images
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are vital.
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Its a visual medium, so images
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are vital.
If you dont have an image, take If you dont have an image, take If you dont have an image, take
a photo of your face reacting to a photo of your face reacting to
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the text you are posting.
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Its a visual medium, so images
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are vital.
If you dont have an image, take
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a photo of your face reacting to the text you
are posting.
Set your phone up to capture
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and post images easily.
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Video is the perfect medium to
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alternate with images.
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Video is the perfect medium to
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alternate with images.
Video is best saved for posts that
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suit it best like explaining, a tour or amusing
action.
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A quick text post
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occasionally is ok.
Better to illustrate with an Better to illustrate with an Better to illustrate with an
image or video. And image or video. And
Facebook prefers it. Facebook prefers it.
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• Facebook Live, for example is an exciting
  development.

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• Facebook Live, for example is an exciting
  development.
• You can stream and interact with your followers
  in real time.

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• Facebook Live, for example is an exciting
  development.
• You can stream and interact with your followers
  in real time.

Others can view it later.
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You can see if your posts are (roughly) balanced
by shading a checkmark every time you post. Use
the chart that looks like this on the final
page of this presentation.
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Like this
If you need more videos to post, we can help
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