Search Engine Submission Process - PowerPoint PPT Presentation

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Search Engine Submission Process

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Before you start with SEO project, it is very important to understand the process involved in an effective SEO campaign. Here is everything that you require for the purpose. – PowerPoint PPT presentation

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Slides: 19
Provided by: Letsrundigital
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Title: Search Engine Submission Process


1
Search Engine Optimization Process
2
Research
3
Keyword Research
  • Keyword research is the most critical step that
    requires a considerable amount of time. It
    involves indentifying a group of keyword phrases
    that includes two important factors high
    searches and relatively low competition.

4
Competitive Research
  • After keyword research, comes competitive
    research. It involves a series of SEO metrics
    including Alexa rating, indexed content, inbound
    links, domain age and social media following
    among others.

5
Reporting Goal Setting
  • Goal set up is understating what the subject
    sites starting position is. This helps in
    knowing the specific area to be worked on.

6
Content Building
  • Content building is the King in search engine
    optimization. The content needs to be high
    quality, high volume and should be able to serve
    what search engine wants.

7
Page Optimization
8
Text-Based Navigation
  • Search engines do not read images. You are going
    to need the text-based navigation system after
    you are done with images.

9
Page Titles
  • Page title should contain something more than
    just the name of the company. Ideally, it should
    be started with targeted phrase and then include
    the companys name.

10
Prominence of Targeted Keyword Phrases
  • Placement of targeted keyword phrases matters a
    lot. For instance, placing the keyword in the
    first paragraph gives more weight to the content.

11
Site Map
  • Linking matters! Site map should be developed
    that has well-organized list of links to all
    important pages.

12
ALT and META data
  • Alt tags, placed behind the image of a company,
    are very important. Thus, meta description tag of
    the home page should be used to the site
    advantage.

13
Social Link Building
  • Alt tags, placed behind the image of a company,
    are very important. Thus, meta description tag of
    the home page should be used to the site
    advantage.

14
Clean up the Code
  • Cleaning up the code will have several
    advantages. The most important one is that the
    sites keywords and content will all move up.

15
Social Media
  • Social media is the largest platform to promote
    your business. It provides remarkable
    opportunities if you are willing to commit to it.

16
Building In-Bound Links
  • Google views links to your site. Thus, in-bounds
    become very important when it comes to increase
    the ranking.

17
Follow Up Reporting Analysis
  • The reporting done at the initial phase should be
    followed up at regular intervals.

18
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