Top 5 Tips To Go Global With Your E-Commerce Website

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Top 5 Tips To Go Global With Your E-Commerce
Website
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With the digital space brimming with
opportunities, it is imperative for you to build
an e-commerce website to reach out to the
net-savvy digital natives. But are you catering
to the needs of international markets with your
e-commerce website? If you are planning to
cross-borders with your retail e-store then it is
worth considering these following factors

• Analyze supply and demand
• Localize your product
• Work on site localization
• Set prices as per local market
• Prioritize privacy of customer data

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• Analyze supply and demand
• In order to find out the probability of your
  products success in other international markets,
  you have to assess your business from the point
  of view of local market there. You would need to
  conduct an analysis around local competitors,
  consumer behaviour and product pricing on a
  regional basis. Having a full understanding of
  the supply-and-demand dynamic for your product
  and its potential price is essential for your
  e-commerce operations to succeed abroad.

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• Localize your product
• Before you launch physical products in
  international markets, you would need to adapt
  your solutions in order to support local
  preferences. If you think that by aggressive
  marketing or pricing you can change ingrained
  cultural appetite then you are wrong! Many U.S.
  based companies have failed to launch their
  existing products in new market due to this
  thinking. For instance, Mattels failure to
  launch Barbie in China many years ago due to such
  cultural disconnect.

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• Work on site localization
• Ensure that your brands messaging remains intact
  while translating your e-commerce site to a local
  language for an authentic localization. Also even
  after translation your message must be appealing
  to local consumers in terms of language, style,
  tone, terminologies and shopping habits. Do not
  make the mistake of relying on Google translate
  rather recruit a local team for adaptation of
  your e-commerce site to a new market.

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• Set prices as per local market
• When you craft your pricing strategy consider
  your cost to manufacture the product, foreign
  exchange rates, your competitors pricing, local
  taxes and regulation, and the price your
  international customer will pay. Include as many
  payment options as possible to reduce cart
  abandonment rate by your international customer.

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• Prioritize privacy of customer data
• When you go global with your e-commerce website
  it is important that you prioritize privacy of
  your customer data to establish in your
  relationship. Also reassure them that their
  personal information wont be used for any other
  purpose without their consent. Also invest in
  technologies required to make your e-commerce
  website secure.

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To excel in the international online marketplace
it is important for you to keep these factors in
mind to minimize road blocks. Also you must
consider developing your e-commerce website on a
content management system built only for
e-commerce such as Magento and take service from
Magento Certified Solution Specialist to provide
you professional guidance.
Originally published at http//bit.ly/2fXPlTT
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E-commerce Entwicklung Agentur Magento Certified
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