Seo forecast for your digital marketing calendar 2017

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SEO Forecast for your Digital Marketing Calendar
2017
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The digital marketing cocoon keeps changing and
with every change it gives way for new
technologies and new ideas.SEO  and digital
marketing companies must be prepared to update
their marketing calendar in 2017. Today digital
marketing is done with the help of blogs, social
media and SEO. There is great competition between
companies as there are billions of them out
there. Each one has their own unique guideline to
distinguish them from one another and gain
attention. As online marketing changes
constantly, it is important to keep track of
consumer likes and what is gaining fast
attention. Here are a few SEO forecasts which
digital marketing companies in Pune and other
parts of India can plan to add to their digital
marketing calendar of 2017.
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Consumers dislike advertisements
198 million people globally use ad blockers. 73
of people find online advertising
troublesome. 22 billion is used globally for
blocking advertisements.
In the digital world it is said that it is much
easier to measure how a person reacts to an ad as
compared to traditional advertisement methods
like print or television. The battle to find a
way to advertise to such haters continues. 2016
has seen a growth in sponsored advertisements and
posts and influencer-driven content. This raises
question regarding a genuine endorsement for a
product and paid advertisements. 2017 will see
ways to advertise products without the consumers
identifying it for the same.
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Growth in social media budgets
In 2015, social media took over 10 of the total
marketing budget. In 2016, this increased by
14.. By 2020, it is said that it will increase
by 25.
Not everybody understands social media marketing.
In the past, posting engaging pictures and a few
links here and there was enough to measure its
success rate. Today social media compromises of
sales, content marketing and consumer services.
By posting once a month one cannot expect to see
results. Consumers today expect a connection and
serious engagement out of the brand they follow
on a social media page.
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Downfall of banner advertisements
Banner ads have 0.06 click through rate
(CTR). 2.8 believe that the advertisements are
relative. 50 of the consumers clicks on a
mobile ad are on accident. 54 distrust banner
ads.
Internet Marketing had developed a lot over the
years and has surpassed banner advertisements.
It is very rare that a banner advertisement may
bump into the right person. On a whole it isnt a
very successful way to target audiences.
Consumers may find banner ads deceitful and fear
of spam and privacy. This shows the need to find
alternative ways to attract audiences.
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The debut of native ads
Native ads have a 53 higher view rate as
compared to banner advertisements. Almost 2 in 6
consumers would show a native ad to an
acquaintance. 70 of digital marketing companies
did not receive any criticism about displaying
native ads.
Native ads are a new way of digital marketing
companies showing their ads without consumers
realizing that they are looking at an
advertisement. A native ad blends well on a
website, it looks like it belongs there and may
look like any other post on a social media page.
It can also be in the form of a blog or an online
publication. Native ads dont show themselves as
being sponsored and that gives consumers a chance
to relax and be more willing to go through the
content without any suspicion.
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Email Marketing Isnt Dead
In 2015,61 of marketers increased their email
marketing budget. 26 of marketers conclude that
email marketing has the highest ROI. For B2B
marketers the numbers soared to 31. On an
average, every 1 spent on email marketing brings
in 38 of revenue.
Many people are mistaken in believing that email
marketing is no longer relevant. Email marketing
is highly profitable for activities like
promotions, transactional mails for existing
customers, newsletters and stirring interest in
a new product. This is a great method to keep
customers engaged with the brand. Many people are
mistaken in believing that email marketing is no
longer relevant. Email marketing is highly
profitable for activities like promotions,
transactional mails for existing customers,
newsletters and stirring interest in a new
product. This is a great method to keep customers
engaged with the brand.






















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What SEO may bring to us in 2017
After the major possum update that shook seo
companies in major cities like Pune, Bangalore,
Mumbai and Delhi. Lets have a look at what seo
companies need to look out for in the new year.
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SEO will continue to rely on engagement rates and
gaining the attention of users. Analytics,
content creation, social media marketing and
keyword research should not be overlooked. Long
tail keywords will help in attracting the correct
audience to the site. Create backlinks through
rich content and guest postings. Creating
relevant and attractive content for users should
always be given priority. Accelerated Mobile
Pages (AMP) should be given more importance than
before. Local seo should be taken seriously and
companies should list business in local
directories and review them on local sites for
better visibility. Content should be voice
search friendly and expressions like how, what,
where, why and who should be included.
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Building , Tank Road, Shanti
Nagar, Near to Bajaj
Service Center, Vishrantwadi, Pune - 411 015  
(91) 20 6520 7774
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