Khadi Sulfate free shampoo Industry.

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Khadi Sulfate free shampoo Industry.
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Problem faced by Shampoo companies

• Frequency of shampoo usage is very low costly
  used once or twice in a week.
• Very large people use ordinary toilet soap to
  wash hair.
• preception of chemical contents in shampoo.

3

• Cosmetics (Shine,health,Strength,Long hair)
• Anti-Dandruff
• Herbal

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Rural market for shampoo

• 60 of population live in rural USA.
• Increasing brand awareness and income.
• Special focus of FMCG compnies in rural USA.

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Khadi sulfate free shampoo

• Khadi sulfate free shampoo for curly hair.
• Target segment-Both male and female between 18-44
  suffering from dandruff.
• Influencer-Expert or celebrity.
• Benefits Dandruff free healthy hair.

6
Segmentation of shampoo market

• Shampoo market is segmented on three benifits
  segment such as
• Cosmetic (Shine,Strength Lustre).
• Anti-Dandruff clinic all clear, head
  Shoulders.
• Herbal Vatika, Nyle Meera.

7
Target of shampoo Market

• Upper middle class.
• Now, also middle class and house wives.
• Upper class rural consumers.
• Teengers they are the major segment.

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Concepts of Consumers Behaviour Used in Shampoo
Mass Markety

• Classifying customer-Market Segmentation
  Marketing Mix
• Consumer Research process-Qualitative
  Quantitative Research
• Personality Brand
• Brand endorsers
• Impersonel Interpersonel comminications.

9
Entry of Competition

• Why did competition Enter India
• Teeming Millions
• Bugeoning middle class
• low Penetration levels
• Huge untapped market